To compete with the likes of Nike+ Fuelband, Jawbone and Fitbit, rumor has it that Adidas may soon launch a fitness-tracking sports watch of its own, according to a report.
Adidas's head of sport performance, Eric Liedtke, hinted that the company is working on a sports watch that will, rather than just collect data, contextualize it, but details are still scant. "The trouble with many apps is that there is too much data," he told technology site Pocket-lint.
Meanwhile Apple has been rumored to be developing a wristworn smartphone accessory.
Adidas, which just launched its new Boost cushioning technology this week, has the potential to launch a watch compatible with the brand's MiCoach apps, which "could be a very interesting move indeed," writes Pocket-lint.