Apple Inc. has reminded users of its less-than-wildly-popular "Ping" social networking music service that it is shutting down the product by month's end.
Enthusiast site 9to5mac.com reported Apple has left a message on the service indicating "Ping" will no longer be available as of September 30.
Citing a message left by Apple, 9to5mac.com said "Ping" will "no longer be available as of September 30," and that it is "no longer accepting new members."
A separate report on PC World noted "Ping" was launched in 2010 and would have allowed a user to see what music his or her friends recommended or were purchasing on the iTunes Store.
It said the feature never quite took off, and Apple CEO Tim Cook hinted at the service's shutdown last May.
"We tried Ping and the customer voted and said, this isn’t something I want to put a lot of energy into. Some customers love it, but there’s not a huge number that do, so will we kill it? I don’t know. I’ll look at it," it quoted Cook as saying at the time.
It added critics had scored "Ping" for its lack of integration with more established social networks, poor recommendation algorithms, and half-baked sharing features. — TJD, GMA News