(Updated on June 22: We have replaced the infographic with a revised version of it.)
SP eCommerce recently released an interesting infographic about Asia’s fashion e-commerce industry. Regular readers should know that this vertical e-commerce is definitely on the rise in Asia, topped by the recent boost of confidence from Zalora’s $100 million funding round and Reebonz’s recent $40 million investment.
The infographic tells us Asia is the biggest offline retail market in the world. When it comes to e-retail, Asia’s market is going to grow so big that Alibaba’s transaction volume this year alone will eclipse the transaction volume of all US’ e-commerce companies combined.
The fashion industry is the fastest growing segment in Asia’s e-commerce industry, and we’re seeing a lot of US brand retailers eyeing the Asian market with mostly online presence. But according to surveys conducted by the SP eCommerce team, consumers don’t think US brands really understand how to win over the local online Asian market. One such case is not catering to cash on delivery, a popular local payment method.
You can see the infographic in full below:
For more fun graphics like this one, check out previous entries in our infographic series.
The post Asia’s Fashion E-Commerce is Huge, and Americans Don’t Understand the Market (INFOGRAPHIC) appeared first on Tech in Asia.