Easy Driving

‘Bayani ng Kalsada’ award searches for exemplary Pinoy drivers

By Monico D. Mekaniko

The commuting public is invited to nominate disciplined and courteous Filipino drivers who have exhibited acts of bravery, courage, and selflessness for this year’s “Bayani ng Kalsada” award.

The annual search established by tire company Goodyear is now accepting nominations. The award also aims to highlight exemplary Filipino drivers who have gone beyond the call of duty as ordinary drivers to help those in need.

A significant aspect of this award is to encourage all road-traveling Filipinos to become heroes by being part of safety.

As with previous years, drivers must be nominated by the public. Consumers are asked to nominate their own road heroes, which could be completed at all Goodyear Autocare, Servitek, and TyrePro outlets and offices in the Philippines.

Goodyear will also form a search committee to fast track the identification of potential nominees for the award. Nominators can either visit the Bayani ng Kalsada Facebook page (Facebook.com/bayaningkalsada) or contact Goodyear through their hotline at +632 4392005. Likewise, they can also nominate a driver via text by sending “BNK” to +63917554737.

The nomination period started last August 29 and will end on November 30, 2012. Goodyear will later announce the date when the awarding ceremonies will be held.

A key criteria for nomination is that the nominated person must have shown exemplary action whether by helping others in a road accident or by being an advocate of road safety.

According to Goodyear Marketing Director Gibby Peñaflor, the award should inspire people to become advocates of road safety. It should also help change the perception that Filipino drivers are reckless.

“There are a lot of good drivers in the Philippines and they can inspire others to be like them. Their selfless acts should be modeled by those taking to the road,” Peñaflor said.

This year’s Bayani ng Kalsada is supported by the Department of Transportation and Communication (DOTC), Automobile Association of the Philippines, the Safety Organization of the Philippines, Centro Negosyo, Land Transportation Franchising and Regulatory Board, Petron, among others.

Till next time, this is Monico D. Mekaniko, Va-va-vroom!

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