The Protégé Project

Protege Project Episode 2: Rolling In The Dough

By Yahoo! Special Projects | The Protégé Project – Wed, Sep 14, 2011

Protege Project on Yahoo! PhilippinesWhich Protege will make it to the top?

Protege mentor Johnlu Koa personally presents the latest challenge to 14 Protege Project finalists: Which team can move the most French Baker Tortilla Wraps and Pan de Mie loafs at a busy mall in two hours?

"I want you to communicate [to mall goers] what they can do with these wonderful products," instructed the brand's founder to the 12 Proteges.

"In business a lot of times, we have a very beautiful and very effective product. But without a good marketing plan, without an effective communications strategy, we end up failing."

Both Team Blue and Team White went into strategy mode as soon as the go signal was given. Which Proteges had the winning approach? Click on the video to find out!

Want to catch up on the previous Protege Project Challenge? Watch Episode 1 here.

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Editor’s note:Yahoo! Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

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