The Protégé Project

Protege Project Episode 3: To Market, the Market

By Yahoo! Special Projects | The Protégé Project – Tue, Sep 20, 2011

The next challenge for the 14 Protege Project finalists was to retail clothes direct to shoppers at Shopwise's apparel section.

Both teams found the challenge of coming up with the most effective market strategy to sell the clothes and accessories in just an hour tough. Team Blue's Danica summed up nicely when she said: "We're going sell clothes in Shopwise? How are we going to do that?"

Donnie Tantoco, president of Rustan's Super Centers Inc said: "In order to succeed, our proteges will have to quickly get to know not only the needs of our customers, but also the strengths of our clothing on offer."

One team rang up sales of over P40,000, and the other P5000. How did one team win so big? Watch the video to find out!

Want to catch up on the previous Protege Project Challenge? Watch Episode 2 here.

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