As part of the London Design Festival (September 14-23), the Design Museum is presenting the Digital Crystal: Swarovski exhibition.
The exhibition gathers the work of some of the best-known talents in the world of design, who were invited to explore the future of memory in the fast-paced digital age through crystal.
The group of 15 designers, including Ron Arad, Maarten Baas and Yves Béhar, produced or updated installations specially for the exhibition.
One of the main highlights of the show is the installation "Lolita" by Israeli industrial designer Ron Arad. "Lolita" is a chandelier designed by Arad in 2004 for Swarovski that allows the public to tweet or send text messages that travel around the crystal using a complex LED technology.
"Lolita" was an early experiment in digital technology and has been completely redesigned for the exhibition so that the installation can receive tweets and SMS text messages from mobile phone, as well as smartphone.
With this piece, organizers would like to make the exhibition interactive, asking the public to share their memories by texting them or tweeting them to the crystal.
Throughout its history, Swarovski has worked with well-known designers such as Coco Chanel, Yves Saint Laurent and Christian Dior, and has collaborated with Karl Lagerfeld, Christian Lacroix and Tom Dixon.
London Design Festival wraps up September 23, while Digital Crystal: Swarovski runs through January 13.