Dolce & Gabbana's new online shop propels designers back to top

Burberry might have cracked seven million Facebook fans this week, but it's D&G that has Polyvore users shopping.

The Italian brand has made another advance into the digital world, partnering with e-tailer Yoox to make all their collections available online, and the site's community is busy assembling outfits using the virtual shop, prompting D&G to re-enter the top brands in first place.

Also in brands, Dorothy Perkins is making its Polyvore debut, sharing the ranks with fellow affordable UK label Miss Selfridge.

New York it-girl Olivia Palermo is retaking the reign over the currently most stylish celebrities, but thanks to her recent fashion-forward videos and stage performances, singer Beyoncé Knowles can claim a spot in the charts for the first time and is sure to make for some fierce competition in the future.

In trends, friendship bracelets are cementing their status as this year's ultimate summer accessory, climbing up to the top spot. Bohemian looks remain popular this week, as do all things leather.

Top brands
01. Dolce & Gabbana (re-entry)
02. H&M (-1)
03. Alexander McQueen (+2)
04. Gucci (+5)
05. 3.1 Phillip Lim (+5)
06. Miu Miu (re-entry)
07. Miss Selfridge (-3)
08. Wet Seal (re-entry)
09. Dorothy Perkins (new)
10. Juicy Couture (re-entry)

Top sites
01. topshop.com (+2)
02. net-a-porter.com (+2)
03. missselfridge.com (+2)
04. generalpants.com.au (-2)
05. miumiu.com (re-entry)
06. hm.com (-5)
07. lagarconne.com (no change)
08. calypsostbarth.com (re-entry)
09. my-wardrobe.com (re-entry)
10. tillys.com (-2)

Top celebrities
01. Olivia Palermo (+2)
02. Leighton Meester (-1)
03. Kim Kardashian (-1)
04. Gemma Ward (no change)
05. Abbey Lee Kershaw (re-entry)
06. Victoria Beckham (-1)
07. Beyonce Knowles (new)
08. Gisele Bundchen (re-entry)
09. Chanel Iman (-2)
10. Jennifer Lawrence (re-entry)

Top trends
01. friendship bracelets (+3)
02. bohemian (re-entry)
03. denim shirts (re-entry)
04. leather gloves (re-entry)
05. stacked bracelets (re-entry)
06. one shoulder tops (re-entry)
07. jeweled heels (re-entry)
08. leather cuffs (re-entry)
09. suede pumps (re-entry)
10. leather skirts (re-entry)

Data collected on July 19.

Polyvore, which lets users express their current fashion preferences in the form of collages, receives 6.5 million individual visits a month.

http://www.polyvore.com