Paul Riyadh Chuapoco co-manages PMP Communications, which is an advertising and creative agency with a one-stop-shop concept. He also blogs at The PR Guy blog where he gets to talk about his interests. "I love to dress up, look good and simply, inspire. I want to be the male Chuvaness or Jenni Epperson," he admits. Chuapoco has several ongoing collaborations with top brands and hosts giveaways on a regular basis, while his company (which is in the process of expansion) is currently strengthening its clout in the online and digital market. Being a blogger and a PR guy, Chuapoco for sure gets invited to a lot of parties, which is why we ask him what are the Top 5 things that make events successful.
1 Good and generous amount of food - "The first step in entertaining guests is though the food served. And with everyone being on Instagram these days, food (aside from being good) should be well presented. The trend now is, shoot before you eat. And also, don't worry about having left-overs. It's better to have more than lack."
2 A smart and energetic host - "The most vital element of an event is having a good and entertaining host. That is, if you have a program prepared. The host tends to dictate the mood of the guests. If he's boring, people will get bored. If he's energetic, people will most likely participate in the activities lined up for them. And most of all, the host should have a good sense of humor. Hosts should vary depending on the kind of event but to be safe, stick to those with a clear voice and a proper diction. No to British accents (though women find it sexy)."
3 Excellent P.A. system - "Event organizers should invest on this. A smart and energetic host is useless with a crappy PA system. I should know because I also host."
4 Strong wifi connection - "The general intention in creating an event is to stir buzz, create noise. With people diverting their preferences from prints towards the internet, the "Here and Now" principle should be applied. The perfect platforms to do this? Twitter and/ or Facebook. You also need to understand that not all of your guests are on 3G and that's where a strong wifi connection should come in handy. This would be the first thing to check when securing a venue for an event."
5 Memorable loot bag - "I don't want to sound too materialistic but people do tend to remember your event by what they get in return by attending it. I, being a blogger, personally understand the impact of a good (not necessarily generous) loot bag. It serves as a reminder that "hey, I should be writing about this piece NOW," or simply, a trophy telling yourself that I went to this event and I got this as a prize. In instances where things go awry in an event, you have the loot bag to make up for it. In a conversation, this would be the bottom line."