MANILA, Philippines - Globe Telecom Inc. and parent company Singapore Telecommunications (SingTel) has launched MyAppsMall, a new applications (apps) store that allows Filipino customers to search, buy and download over 20,000 mobile applications and games in a single portal.
Exclusively available to Globe prepaid and postpaid subscribers for free, MyAppsMall's free and paid apps range from games, entertainment, social networking, productivity, lifestyle, sports, news, finance, and weather.
Everything is accessible via mobile browser (m.apps.globe.com.ph) or via PC web browser (apps.globe.com.ph).
Once registered, users can personalize their homepage with social networking sites, emails, news updates and RSS feeds. Users will also be provided with a free MyApps email account for easier and more secure access.
To make the user experience more enjoyable, MyAppsMall can be accessed via a single portal, eliminating the need for users to go to multiple sites just to search for various applications that suit their interests.
Its cross-platform support lets users find content suited specific to their mobile device, whether Android, Symbian, Java or BlackBerry.
With Globe as the exclusive carrier of the portal in the Philippines, buying apps on the MyAppsMall is more convenient because users don't need to use credit cards to buy their desired apps.
The amount purchased will be automatically charged to their Globe prepaid load or postpaid bill.
Furthermore, MyAppsMall provides an exclusive platform for application developers to create, distribute and monetize their apps to an international market, making content available not only to the Philippines but also to the rest of the region covered by SingTel via its multiple market base.
Through the operator billing capability, subscribers from other SingTel affiliates can also purchase content from MyAppsMall, while subscribers from networks outside the SingTel Group can still buy apps using their credit cards.
This further widens potential market for local developers, exposing their creations to a vast audience from around the world.
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