"Do you already know?", the Italian luxury label teases on its Facebook page... Fashion week regular Beth Ditto will perform during the Versus fashion show in Milan on Friday, September 21 at 10pm.
The show will be held at Via Gesù, home to Versace's headquarters. Last season, Versus's front row crew included the 'two Annas' (Wintour and Dello Russo), Suzy Menkes and Italian Vogue Editor-in-Chief Franca Sozzani.
"I am a huge fan of Beth's voice and raw energy. She has a fearless attitude, which is exactly what Versus stands for. It will be an amazing night of fashion and music. I can't wait!," exclaimed the social media-savvy designer Donatella Versace who designs the Versus collection with Christopher Kane.
This week, in true Versace style, the label is also flaunting the launch of its new e-commerce platform:
versace.com. The e-shop is already open to customers in Italy, the UK, Germany and France (with plans to launch October 17 in the US, Belgium, the Netherlands, Spain and Austria) and features apparel and other luxury goods arranged by trend, as well as a selection of Donatella's hot picks.
Tune in to the Gossip frontwoman's set for Versus live at http://live.cameramoda.it/