Look Ma, it's a Hello Kitty plane!

Eva Air, the Taiwanese airline that connects Taipei to the rest of Asia, Europe and America, took advertising and brand-building to the stratosphere when it flew Hello Kitty-themed airplanes to destinations where the cartoon is highly popular. Hello Kitty, created in 1974 by the Japanese company Sanrio, has been used to brand merchandise but never on such an enormous scale. Go on, enjoy your flight with Hello Kitty!

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An Airbus A330-300 aircraft of Taiwan's Eva Airlines, decorated with Hello Kitty motifs, prepares to take off from Taoyuan International Airport, northern Taiwan to Sapporo, Japan, April 30, 2012.
An Airbus A330-300 aircraft of Taiwan's Eva Airlines, decorated with Hello Kitty motifs, prepares to take off from Taoyuan International Airport, northern Taiwan to Sapporo, Japan, April 30, 2012.