THE Aboitiz Group has expressed its full support to the recently launched public-private collaboration information campaign that aims to build consumer confidence and safely re-open the economy amid the Covid-19 pandemic.
Dubbed the “Ingat Angat Tayong Lahat,” the campaign rallies the public to embrace the “new normal” — that is to start enjoying activities outside of their homes while strictly observing health and safety protocols. This is expected to create consumer confidence which would help re-stimulate demand as the country’s businesses cautiously open up.
The campaign is part of the bigger Task Force T3 (Test, Trace, Treat), a national action plan which aims to accelerate the country’s testing capacity, isolation and testing centers. The T3 initiatives will guide the private sector from small and medium enterprises to big corporations on testing and enforcement of safety measures to restart their businesses. For its part, the private sector is expected to help carry and disseminate the public information campaign.
“The Aboitiz Group has always believed that a strong public-private partnership is at the core of moving our country forward. We are committed to supporting Task Force T3 and our government through ‘Ingat Angat Tayong Lahat’ as we drive change for a better world by advancing business and communities,” Aboitiz Group chief executive officer and president Sabin Aboitiz said.
Aboitiz has so far contributed more than P2.2 billion to various Covid-19 response efforts, including financial assistance to urban poor families affected by the economic downturn. The Group has also donated test kits and polymerase chain reaction test labs to local governments and medical facilities to augment national mass-screening capacity, to name a few.
“We recognize that continuous testing and tracing are mission-critical in winning this battle,” Aboitiz said.
Department of Trade and Industry Secretary Ramon Lopez said the “Ingat Angat Tayong Lahat” campaign is truly a manifestation of the “bayanihan spirit.”
“Thanks to the private sector, the partner private companies. It is a very helpful campaign as we shift our focus in balancing health and economy... We have to stimulate back the demand,” he stressed, reminding Filipinos to also “buy, buy, buy local.” (PR)