Adding extra magic to that wink

Monica R. Lopez

GONE are the days of settling for less when it comes to beauty, as the industry continuously flourishes with new products, treatments and technologies dedicated to give people the pampering they deserve from head to toe.

Lately, there is a growing dedication to eyelash treatments, and it has been received well by beauty enthusiasts for different reasons: it gives the peepers that extra pop and sexy flutter (which helps, especially on some bad days when the intention is not to look the way one feels) plus, it instantly boosts one’s confidence with or without makeup.

Being in the beauty scene for two years, NÉW Lounge is a go-to nails, eyelash and wellness lounge for a rejuvenating spa-like experience. It is trusted by patrons ranging from regular clients and celebrities with a handful of branches in Luzon. It recently opened a branch in Cebu City last July 28 in response to the demand of locals.

The brand specializes in volume lash extensions using anti-bacterial sable lashes that range from 0.03 mm to 0.07 mm. Sable lashes are softer than silk, contains that natural shine and fluffy look, and is the closest to natural hair.

Every visit begins with a thorough consultation detailing the client’s health concerns and contraindications before proceeding to one’s preferred service. Its lash technician will help assess and determine the size and type of lash extensions, type of curl, length and style that would best suit the client’s preference and lifestyle.

NÉW Lounge Cebu’s services include nail treatments like manicure and pedicure, and lash treatments like the natural volume eyelash extensions; the summer volume eyelash extensions that uses UV ray protection lashes; and its signature volume eyelash extensions that uses different lengths for a more dramatic style. As for the type of curl, it has three choices: the J Curl which is a natural curl; the C Curl if one wants that natural curl with an extra pop; and last, the Super Curl—if the intention is to go all-out.

The Cebu branch also offers the brace lashes, a technique that lifts the natural lashes from the roots semi-permanently after a couple of sessions.

The eyelash application process takes about an hour and a half to two hours, and promises a painless experience giving its patrons time for that power nap while getting pampered. Once that’s done, they are briefed about proper upkeep and maintenance.

But if one wants to keep their lashes in tip-top shape, it also offers touch ups to help maintain and add depth. One such treatment that helps in such is its eyelash shampoo service designed to thoroughly clean and remove accumulated dirt that settle in the lashes be it from makeup or dust; a treatment suitable event for those who don’t have eyelash extensions.

More than providing that top-quality service and products, the brand caters to men and women as a way to encourage them to always make time to treat one’s self every now and then. If the schedule won’t allow it, it also offers mobile service— which will be available soon—where clients can get their treatments at the comfort of their own home.

NÉW Lounge Cebu is No. 1 Paseo Saturnino, Maria Luisa Road, Cebu City and open daily from 10 a.m. to 9 p.m.