It’s been two months since Hurricane Harvey devastated the city of Houston and subsequent flooding displaced thousands of citizens. Relief efforts, however, are still ongoing and will continue for months and perhaps years.
Local celebrities and athletes have contributed to relief funds and on Friday, Adidas announced that for every assist recorded by James Harden this season it will pledge $100 to the Hurricane Harvey Relief Fund. It’s a long season and Harden is currently third in the NBA, averaging 10 assists a night. Based on the current estimations on their Pledgit.org page, Adidas’s donations are projected to reach $80,000.
For every assist the Beard gets this season, @adidas is pledging $100 to the Mayor’s Hurricane Relief Fund. You can pledge for every @JHarden13 assist too!
Pledge NOW: https://t.co/i9169LOZft pic.twitter.com/MlxynaDyj3
Harden has already donated $1 million on his own to Houston’s hurricane relief, while Rockets Hall of Famer Hakeem Olajuwon donated $150,000 to relief efforts as well.