Air Asia ties up with HRRAC to rebuild Cebu’s tourism sector

·2 min read

LOW-COST carrier Air Asia Philippines has inked a partnership with the Hotel, Resort and Restaurant Association of Cebu Inc. (HRRAC) to promote safe domestic travel to Cebu.

Under the partnership, Air Asia Philippines has become HRRAC’s official corporate airline partner.

AirAsia Philippines chief executive officer Ricky Isla said the airline is committed to help Cebu reboot its tourism sector and support the recovery efforts of the tourism stakeholders.

“But in order to do this, we must offer travelers not just sights but also added value to their money. It is through partnerships like this that we are able to give exciting options and promos for our guests and Cebuanos, who are excited to be rediscovering Cebu as the global health situation is improving,” said Isla during the signing of the memorandum of agreement Friday, June 25, 2021 at Bai Hotel in Mandaue City.

AirAsia presented potential partnership opportunities for HRRAC stakeholders such as a-Access, an incentive card for both AirAsia and non-AirAsia guests granting access to exclusive offers from a wide selection of partner establishments across key destinations in the country including Cebu.

“The Covid-19 pandemic has demonstrated to the tourism industry that trust, partnership and solidarity are essential for revitalizing travel as we anticipate the reopening of borders. On behalf of the whole HRRAC, we are excited for this partnership. We are passionate about innovating through partnership and technology and see the way people book and experience travel,” said HRRAC president Alfred Reyes.

Isla said the MOA signing is just a start of a stronger partnership since the airline will be coming up with affordable packages that will sell Cebu as a destination that domestic travelers all over the country would surely want to take advantage of.

Isla also announced that part of the second phase of their partnership is to revive the meetings, incentives, conventions and exhibitions (Mice) industry in Cebu, as they look forward to the return of the big events to Cebu.

“We aim to bring back the strong image of the Philippines as a Mice destination,” he said. (KOC)

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