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Finding the perfect bra can be difficult and let's face it, expensive. It can be like a real-life version of Goldilocks to find a bra that's not too tight, not too loose but fits just right; and when we find that magical bra we tend to buy in bulk to save ourselves any hassle in the future.
Bras lose their shape over time and according to some brands, should be replaced every six to 12 months or when they no longer provide enough support for your body.
Considering most of us have bras in our dresser drawers that are a few years old — it might be time for an upgrade.
One bra that's a hit with Amazon shoppers is the 18 Hour Ultimate Shoulder Comfort Bra from Playtex. Sales of the full-coverage bra have increased by 31 per cent to earn it a spot on Amazon's Movers & Shakers list.
SHOP IT: Amazon, from $30
What is it?
Playtex's bestselling bra is designed to provide women with enough support to feel confident and comfortable all day long. The key to the 18 Hour Ultimate Shoulder Comfort Bra is its TruSupport design, which includes fuller cups, higher sides for increased coverage, a smooth back for increased support and a thicker bra strap for added comfort.
Playtex's wire-free bra is designed to support breasts of all shapes without being visible under your clothes. The 18 Hour Bra is specifically designed for sizes 32C to 56DDD and helps you feel as though you can wear the bra all day without making constant adjustments or feeling as though it's digging into your shoulders.
What people are saying
The 18 Hour Ultimate Shoulder Comfort Bra is one of Playtex's bestselling bras for a reason. The bra currently has a 4.1-star rating based on more than 18,000 reviews from Amazon Canada shoppers who have dubbed the 18 Hour Bra a great option for those with larger chests.
"This is the bra I have been purchasing for many many years. As a large chested woman (42DDD) I find it hard to find a bra that fits, has wide straps for comfort and offers real support without underwires," one shopper wrote. "This bra fits the bill for me."
According to some shoppers, it might be beneficial to go up a band size to ensure a comfortable fit, especially since there's not much stretch in the bra's material.
"I have purchased this bra before in my local shop but about six months ago I was told this bra was discontinued. I've purchased all kinds of bras since looking for something that would provide the coverage and lift without wire and the wide shoulder strap but nothing has worked like this one," another Amazon shopper wrote. "I turned to Amazon and found that it's a stocked item-hurray! I am a bigger girl (42D) and this bra is exactly what I had previously purchased at a shop and been so happy with."
If you're someone with a larger bust or just enjoys more coverage, the 18 Hour Ultimate Shoulder Comfort Bra might be for you.
Be sure to follow the size guides and always wash your bra (either by hand or on a gentle cycle) before wearing the first time.
The reviews quoted above reflect the most recent versions at the time of publication.