Amazon’s Prime Day saw a strong online sales growth in the U.S. on Monday, even though discounts were limited by blocks in the supply chain.
Amazon uses the event to boost Prime subscriptions with product discounts.
This year, total online sales across the U.S. jumped nearly 9 percent, according to Adobe’s Digital Economy Index released on Tuesday.
Analysts estimate total sales will range from $9.5 to $12 billion, which would be a record for the event.
Some sellers have reported challenges this year caused by the global health crisis, including supply shortages and limited warehouse capacity.
As a result, shipping costs rise and discounts fall.
The products most discounted included toys, home appliances and electronics.
Although, those deals were relatively low compared to markets in Europe, as Amazon said deals will vary by country.
Reuters found, for example, that the JBL Go 2 Speaker was discounted by 6 percent on Amazon’s website in the U.S., but in parts of Western Europe, the same product was discounted by over 30 percent.