Anytime Fitness launches search for ‘Purple Champion’

As the “fastest-growing fitness franchise of all time” on a global scale, Anytime Fitness always stays true to its brand values—to provide a safe space whereeveryonecanbehimself without any judgment, intimidation or discrimination.

In line with its current global campaign “You’re Welcome,” Anytime Fitness Philippines launches a digital movement that aims to spark inspiration through various fitness and wellness stories from its club members.

Purple Champion

Previosly dubbed “The Search for the Next Digital Ambassador,” this year’s competition focuses on redefining what being a champion means. Anytime Fitness Asia regional marketing manager Jap Angeles shares: “We want to go beyond just celebrating the fitness journeys of our members. It’s their lives, as a whole, that we want to highlight—whether physical, mental, emotional or spiritual. The label ‘champion’ has so much weight on it. It sounds intimidating and daunting, right? So we want to break that and go further than the physical aspect of it. One doesn’t need to be the strongest or the fittest to be a champion.”

“Fitness looks and means differently for everyone. A Purple Champion believes that every little push is worth being proud of and that here at Anytime Fitness, you have a safe place to keep trying and reaching your goals,” adds Angeles.

Together with this year’s Purple Champion search is the international franchise’s “fitainment” series that seek to bring wellness closer to communities through fun and enjoyable activities. Sweat and have a good time with Anytime Fitness on the following dates: Nov. 16 to 17 at SM Seaside City Cebu, Nov. 23 to 24 at SM Davao and Nov. 30 to Dec. 1 at TriNoma.

Anytime Fitness’ search for the Purple Champion is now open for entries. Visit to nominate. (Sponsored Content)