"Why fragrance is my go-to Christmas gift"

Daniela Morosini
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From Cosmopolitan

How do you make a gift really memorable? You could go down the handmade route and whip up trinkets for your nearest and dearest. Perhaps go for personalisation and order a mug with their, er, mug on. Or you could go down what I call the ‘Kanye’ road of more is more and bombard them with increasingly extravagant gifts, like a private jet filled with Hermès bags and Bollinger on tap.

Personally, when it comes to special gifts, I always go back to fragrance. It’s true that our scent preferences are super personal, but when you gift a perfume that somebody loves, it feels all the more special. Here's why I find this is one present that always hits the spot...

You'll leave a lasting impression

Scent is king of the senses. You know when you get a whiff of an ex’s aftershave and it fills you with those butterfly feels? Or you sniff a flower that grew near your villa on holiday and you're taken back to sunnier days? Smells are hugely linked with memory and have the power to transport you to another time or place. So gifting somebody with a fragrance at Christmas means every time they put it on, they’ll be reminded of you, of warmth and happiness.

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Scent is always a mood-booster

Say you’re gifting to somebody who has a bit of a ‘fragrance wardrobe’ - whenever they pick yours up again, no matter how many others they’ve worn since then, it’ll remind them of how good they felt when they had the first spritz. A friend of mine chose a fresh scent for her wedding day and now saves it for special occasions when she needs a happy boost: a single spray brings all those feelings of joy and love on even the dreariest of days.

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It's a gift that shows you care

Forget grabbing a last-minute present, buying someone a fragrance shows you've really thought about them. When choosing a scent, you need to consider their personality and what they like so it's proof of what they mean to you. Speaking of which..

It’s not that hard to choose

So how do you find the right scent? It doesn't have to be daunting. Go detective and make a note of fragrances you know the recipient already wears and likes. You can find out what the main notes are in those scents (whether it's floral, citrus, oriental and so on) then buy something similar. Or think about their other preferences - do they like beach holidays or skiing? A full-bodied glass of red or a chilled martini? Spicy food or sweet all the way? Jot down as many things as you can think of and take it with you when you go Christmas shopping. You can have a little fragrance consultation in store with an expert, or plenty of brands have online quizzes like this one to help you pick for someone else.

When in doubt, you can't go wrong with well-known classics like CK One and Marc Jacobs Daisy. Gift sets are also a brilliant option with the added benefit of a body lotion or shower gel or even a cute keyring. Or, for a safe bet, buy a set of mini perfumes so you're giving the gift of choice too.

You can make it unique

If you want to make your gift even more special, brands like Burberry offer bottle engravings so you can get your loved one's initials etched on for free. It also means that once the perfume is finished, it can be saved as a keepsake rather than disposing of it, which helps cut down on waste at this time of year too. Trust me, it's a winner.



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