New Apple CEO joins Twitterverse, bags 198k followers

Two years after being named to succeed the late Steve Jobs, Apple CEO Tim Cook finally joined the Twitterverse this weekend.

Cook, whose first tweet detailed a visit to Apple retail stores in California, quickly gained nearly 200,000 followers.

"Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do," he said in his first tweet, his only one as of Sunday afternoon, Manila time.

The tweet was time-stamped 3:02 a.m. of September 21.

As of 4 p.m. Sunday in Manila, Cook's Twitter account gained 198,051 followers, and his account has been verified by Twitter.

Cook described himself as "CEO Apple, Fan of Auburn football and Duke basketball."

Tech site The Next Web said Cook has been on a media push in time for the release of Apple's new smartphones, the iPhone 5S and iPhone 5C.

Meanwhile, TechCrunch noted Apple has had a close relationship with Twitter over the years.

TechCrunch said Apple went with Twitter as the main third-party authentication and sharing service in iOS 5.

Presently, it said Apple’s voice-activated assistant Siri can search Twitter for tweets about people or topics.

Its web browser Safari incorporates “Shared Links” to highlight news on Twitter’s network, while its Music app will display songs trending on Twitter.

Apple also came out with new Twitter accounts such as @iTunes for iOS 7′s launch. – KDM, GMA News

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