Apple chief hints at innovation in TV

Apple chief Tim Cook on Tuesday vowed that creativity would remain in the company's "DNA" and hinted that products on the horizon could come in the area of television.

Cook was the star opening guest at a prestigious All Things Digital conference hosted by the Rupert Murdoch-owned technology news website at a resort in the Southern California town of Palos Verdes.

"We're going to introduce some great stuff," Cook said. "I think you are going to love it."

Cook declined to reveal details of products set for release by the Cupertino, California-based maker of iPads, iPhones, iPods, Macintosh computers, and Apple TV devices.

The first unveiling could take place as soon as June 11, when Apple kicks off its annual Worldwide Developers Conference in San Francisco.

"Juices are flowing and we have some incredible things coming out," Cook said. "For years Apple's been focused on innovation, and this will not change."

While avoiding specifics, Cook said that the Apple TV business is "an area of intense interest for us."

Apple has long referred to Apple TV -- boxes that route content from the Internet to television screens -- as a hobby.

"We're not a hobby kind of company, as you know," Cook said. "The company tends to put a lot of wood behind a few arrows. We've stuck to this."

Apple sold 2.8 million Apple TV devices last year and nearly that many in the first few months of this year, according to Cook.

Apple's nascent iCloud online data storage service and close relationships with film and television studios that sell digital content for viewing on its gadgets could support a new Apple TV offering.

Last month, Jefferies & Company analyst Peter Misek noted that the improved outlook of display-related companies might be due in part to early "iTV" production.

Cook spoke of lessons learned from late Apple co-founder Steve Jobs, who turned the helm over to Cook in August of last year after becoming too ill to continue, and of finding his own stride out of his predecessor's shadow.

"I learned a lot from Steve," 51-year-old Cook said during an interview with All Things Digital writers Kara Swisher and Walter Mossberg.

"It was the saddest day of my life when he passed away," he said. "But at some point last year somebody kind of shook me and said it's time to get on. The sadness was replaced by this determination to continue the journey."

Lessons learned from Jobs included focusing on doing a few things exceptionally well, shunning mediocrity, and casting the rest aside, according to Cook.

"He also taught me that the joy is in the journey," Cook said.

Cook recalled going to Jobs's home to discuss taking over as Apple chief, saying Jobs talked about how Disney had floundered after its legendary founder died and decisions were made based on what Walt Disney would have done.

"So he looked at me with these intense eyes and he asked me to never do that, just do what is right," Cook said.

Under Cook's watch, Apple has implemented a philanthropic program matching donations made my employees and embarked on a campaign to improve working conditions at plants in China where its gadgets are made.

When asked who he looked up to, Cook said that the list included Robert Kennedy and Martin Luther King along with Disney chief executive Robert Iger, who is on the Apple board of directors.

In an indirect swipe at Microsoft's touting of its next generation Windows operating system as being designed to work on all kinds of devices, Cook said software can't power tablets and personal computers without sacrifices.

"You're not building the best products when you try to converge," Cook said. "If you force them together I think the PC is not as good as it could be and the tablet is not as good as it could be."

Cook said Apple is "micromanaging" its contractors in China to improve working conditions and curb excessive overtime, which has been "tricky" since there are employees who want to rack up lots of hours to make extra money.

He referred to patent wars being waged by Apple and other technology firms as a "pain in the ass" but maintained that Apple was rightfully defending its creations.

"Apple can't take all of our energy and all of our care and finish a painting and have someone else put their name on it," Cook said.

He added that the notoriously tight-lipped company was going to "double-down" on product secrecy.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Troops overrun BIFF bomb-making facility in Mamasapano
    Troops overrun BIFF bomb-making facility in Mamasapano

    Government troops captured Sunday a bomb and weapons factory of the Bangsamoro Islamic Freedom Fighters (BIFF) in Mamasapano, Maguindanao, the Armed Forces of the Philippines (AFP) announced yesterday. Col. Restituto Padilla, AFP spokesman, said the captured bomb and weapons factory is located inside an area controlled by radical Muslim cleric Ustadz Mohammad Ali Tambako at Barangay Dasikil in Mamasapano. …

  • No need for Revilla to visit son – prosecutors
    No need for Revilla to visit son – prosecutors

    Instead of filing an opposition, ombudsman prosecutors filed a manifestation yesterday expressing belief that there is no urgent need for Sen. Ramon “Bong” Revilla Jr. to visit his son at the Asian Hospital and Medical Center. “Based on the clinical abstract issued by the Asian Hospital on patient (Cavite) Vice-governor (Jolo) Revilla, which was submitted by accused Revilla in support of his Urgent Motion, Vice-governor Revilla is in stable condition and has stable vital signs, as of March 1, …

  • N. Korea fires missiles in anger at South-US military drills
    N. Korea fires missiles in anger at South-US military drills

    North Korea fired two short-range ballistic missiles into the sea and vowed "merciless" retaliation Monday as the US and South Korea kicked off joint military drills denounced by Pyongyang as recklessly confrontational. The annual exercises always trigger a surge in military tensions and warlike rhetoric on the divided peninsula, and analysts saw the North's missile tests as a prelude to a concerted campaign of sabre-rattling. "If there is a particularly sharp escalation, we could see the …

  • Couple married 67 years holds hands in final hours together
    Couple married 67 years holds hands in final hours together

    FRESNO, Calif. (AP) — After spending 67 years together as devoted husband and wife, there was no question how Floyd and Violet Hartwig would end their lives — together. …

  • How Islamic is Islamic State group? Not very, experts say
    How Islamic is Islamic State group? Not very, experts say

    CAIRO (AP) — Three British schoolgirls believed to have gone to Syria to become "jihadi" brides. Three young men charged in New York with plotting to join the Islamic State group and carry out attacks on American soil. A masked, knife-wielding militant from London who is the face of terror in videos showing Western hostages beheaded. …

  • Recruitment firm accused of worldwide scam
    Recruitment firm accused of worldwide scam

    Filipinos aspiring to work overseas should avoid dealing with a recruitment agency that has duped jobseekers worldwide, Labor Secretary Rosalinda Baldoz said yesterday. The National Bureau of Investigation has padlocked Global Visas Inc., which is based in Cebu. Baldoz said the agency’s parent company, ICS Global Visas Inc. based in the United Kingdom, has reportedly collapsed and left thousands of applicants without jobs.  “Global Visas was in the limelight this week, following its reported …

  • Lawmakers split on tax exemption for Pacquiao
    Lawmakers split on tax exemption for Pacquiao

    Colleagues of boxing champion Manny Pacquiao at the House of Representatives backed yesterday a proposal to exempt his earnings from his May 2 fight with American Floyd Mayweather from income tax. Internal Revenue Commissioner Kim Henares has urged Pacquiao to promptly pay taxes on his May 2 earnings, which are projected to reach at least $120 million (more than P5.2 billion). …

  • Woman with slain Putin critic says she didn't see his killer
    Woman with slain Putin critic says she didn't see his killer

    MOSCOW (AP) — The 23-year-old Ukrainian model who was with slain opposition leader Boris Nemtsov tearfully recounted Monday their last dinner in a chic Red Square restaurant and their walk onto a nearby bridge — but said she did not see the gunman who pulled the trigger. …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options