Apple named most innovative company...again

An annual survey on global innovation has ranked the iPhone and iPad maker first for the third consecutive year.

As the name suggests, Booz & Company's 2012 Global Innovation 1000 study, out earlier this month, examines the world's 1000 leading companies in terms of research and development spend and then gives them a chart position based on how well this investment has translated into performance.

Facebook out of top 10, Amazon in

As well as Apple retaining its leadership position, Google also stayed in second place for the third year running and, as in 2010 and 2011, 3M occupied third place. Samsung moved into fourth place from seventh in 2011 (the first time it had ever made the top 10) and Microsoft dropped one place to sixth. Facebook also fell out of the top 10 (it had been in tenth position in 2011) to be replaced by Amazon, making its first appearance in the top 10.

Of Facebook's fall from grace, Barry Jaruzelski, senior partner at Booz & Company said: "Facebook's drop from the Top 10 Most Innovative Companies list may suggest that social media companies have lost some of their initial luster. In contrast, Amazon's first-time appearance on the list suggests that both the R&D community and consumers recognize companies as providing superior value when they offer products and services in creative new ways that meet customer needs through technical innovation."

Overall R&D spend not main determinant

The study, which is now in its eighth year, reveals that there is no direct correlation between a company's R&D budget and its success. Toyota was the biggest investor in R&D this year with an investment of $9.9 billion yet it only ranks in seventh place on the chart. Likewise Microsoft's $9 billion spend was the greatest of any technology company (fifth place on the spending chart) yet found itself outside the top five in terms of innovation. In comparison, Apple's spend was so small that it didn't make the top 20 (unlike Nokia and Panasonic) yet it was the most successful in converting investment into profits. Booz&Co's research revelas that for most companies only, 1-20 percent of their ideas make it to the development stage and only 1-20 percent of projects at development stage ever come to market.

Apple's performance is due to the fact that it engages with and understands its customers so well that it can meet their needs faster than any of its competitors. Whereas Google's success is due to focusing its R&D on its existing as well as new technologies to bring small incremental changes to services as well as large-scale technical innovations.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Caltex Fuels Your Shopping With Robinsons Rewards Card Partnership
    Caltex Fuels Your Shopping With Robinsons Rewards Card Partnership

    Robinsons Rewards Card (RRC) members will enjoy earning more points not only when they shop at their favorite Robinsons stores but also when they fuel up at Caltex. Every five liter gas up earns a point which means that the more customers fuel up at Caltex and shop at Robinsons, the more points for fuel and shopping savings. Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, teamed up with Robinsons Retail Holdings, Inc. (RRHI), the second largest multi-format retailer …

  • Philippines hits back at Beijing over South China Sea
    Philippines hits back at Beijing over South China Sea

    The Philippines on Saturday shot back at Beijing's criticism of its activities in the South China Sea, saying they were "in no way comparable to China's massive reclamation activities" in the waters. It also said accusations that Manila was being "hypocritical" would not distract people from Beijing's own actions which were raising regional tensions. "The Philippines' possible undertaking of necessary maintenance and repairs on its existing facilities in the West Philippine Sea... is in no …

  • Boxing hero Pacquiao is top tax-payer in Philippines: govt
    Boxing hero Pacquiao is top tax-payer in Philippines: govt

    Boxing hero Manny Pacquiao, who faces his biggest fight against unbeaten American Floyd Mayweather, already holds top spot as the number one taxpayer in the Philippines, government records showed Saturday. A list of top individual tax-payers for 2013, posted on the Bureau of Internal Revenue website, put the boxer-turned-congressman at number one with 163.84 million pesos ($3.72 million) in taxes paid. Internal revenue chief Kim Henares confirmed that Pacquiao topped the list but stressed …

  • Phl, Japan sign P9.6-B ODA projects
    Phl, Japan sign P9.6-B ODA projects

    The Philippines and Japan have signed agreements for six official development assistance (ODA) projects amounting to 22.289 billion yen or around P9.6 billion. …

  • Commission to launch glossary of Pinoy meteorological terms
    Commission to launch glossary of Pinoy meteorological terms

    The Komisyon sa Wikang Filipino (KWF) will release a glossary of meteorological terms in Filipino to help the Filipino people better understand weather forecasts and instill disaster awareness among them. National Artist for Literature and KWF president Virgilio Almario said yesterday the KWF produced the glossary titled Patnubay sa Weder Forkast to simplify scientific terms used in the weather bulletins of the Philippine Atmospheric Geophysical and Astronomical Services Administration …

  • Divorce bill good scapegoat for couples – CBCP
    Divorce bill good scapegoat for couples – CBCP

    Contrary to what romance novel writers would want their readers to believe, there are no perfect marriages in the real world. This was according to Catholic Bishops’ Conference of the Philippines (CBCP) president Lingayen-Dagupan Archbishop Socrates Villegas. In a statement titled “CBCP Position Against the Divorce Bill and Against the Decriminalization of Adultery and Concubinage,” Villegas said that while it is not easy to make relationships last, learning how to work out differences – and …

  • DND holds off infra dev’t in Pag-Asa
    DND holds off infra dev’t in Pag-Asa

    The defense department is holding off repairs and other planned infrastructure projects on Pag-Asa Island, one of seven islets and two reefs occupied by Filipino troops in the disputed Spratly Islands. Earlier, Foreign Affairs Secretary Albert del Rosario pointed out that the maintenance and repair of facilities in Pag-Asa Island are not covered by the Declaration of Conduct (DOC) of parties involved in the West Philippine Sea territorial disputes. “Repair and maintenance is okay but before …

  • Blackout to hit 5 Aurora towns
    Blackout to hit 5 Aurora towns

    An 11-hour power outage will hit five towns in Aurora on Tuesday, the National Grid Corp. of the Philippines (NGCP) announced yesterday. The NGCP said Baler, Dingalan, San Luis, Ma. Aurora and Dipaculao would be affected by the blackout. The NGCP said parts of Nueva Ecija and Aurora were hit by a power interruption yesterday due to the tripping of the Cabanatuan-Baler 69kV line. …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options