Ashley Graham teams up with Canadian lingerie brand Knix for their new activewear line

·Shopping Editor
·2 min read

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Ashley Graham stars in the newest Knix Active campaign. Image courtesy of Knix.
Ashley Graham stars in the newest Knix Active campaign. Image courtesy of Knix.

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Ashley Graham is at it again.

The model and entrepreneur announced on Thursday that she’s teamed up with Canadian lingerie brand Knix as their first-ever global ambassador.

The 33-year-old expectant mom celebrated the announcement with a video shared to her Instagram account.

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Throughout the video, a pregnant Graham is seen rocking pieces from the new Knix Active collection, including the $98 CAD/$89 USD Catalyst Front Zip Sports Bra in both black and the Rosewood shade. 

The sports bra is a Yahoo editor favourite, and has even been called "one of the most supportive sports bras ever."

Catalyst Front Zip Sports Bra

Catalyst Front Zip Sports Bra. Image courtesy of Knix.
Ashley Graham is seen wearing the Catalyst Front Zip Sports Bra. Image courtesy of Knix.

SHOP IT: Knix, $98 CAD/$89 USD

“You all know how hard it can be to find workout clothes and bras that are comfy, supportive and fit like they should,” Graham wrote.

“You also know how much I LOVE supporting badass women, and lemme tell you… [Joanna Griffiths, Founder and CEO of Knix]? The BADDEST. Her story is so inspirational, and this really is a brand I love and believe in so much.”

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In addition to new colours in the top-rated Catalyst Front Zip Sports Bra, the new Knix Active activewear features 30 pieces that have been specially designed with women in mind. The Go with the Flow Legging and Go with the Flow Shorts both incorporate the brand’s innovative leakproof technology, which absorbs up to 3 tsp. of liquid, protects from sweat and acts as a backup against period leaks. 

The collection also includes sports bras, hoodies, and joggers that support movement of any kind. All styles are available in sizes XS-XXXXL.

Ashley Graham stars in the new Knix Active campaign. Image courtesy of Knix.
Ashley Graham stars in the new Knix Active campaign. Image courtesy of Knix.

This campaign marks the first time that Graham will be highlighting the women-owned lingerie and activewear brand, but it certainly won’t be the last time.

ALSO SEE: Meghan Markle wears zodiac constellation necklaces to honour her children in new birthday video

“I knew I had to do more than just model this collection and decided to invest and watch women take over,” Graham shared. “So excited for this journey!”

If you’re looking to shop the entire collection, we’ve rounded up some of our favourite new pieces from the Knix Active line below.

HiTouch High Rise Legging

HiTouch High Rise Legging. Image courtesy of Knix.
HiTouch High Rise Legging. Image courtesy of Knix.

SHOP IT: Knix, $98 CAD/$80 USD

Good to Go Crew Neck

Good to Go Crew Neck. Image via Knix.
Good to Go Crew Neck. Image courtesy of Knix.

SHOP IT: Knix, $74 CAD/$55 USD

Good to Go Jogger

Good to Go Jogger. Image via Knix.
Good to Go Jogger. Image courtesy of Knix.

SHOP IT: Knix, $74 CAD/$55 USD

Good to Go High Neck Seamless Bra

Good to Go High Neck Seamless Bra. Image courtesy of Knix.
Good to Go High Neck Seamless Bra. Image courtesy of Knix.

SHOP IT: Knix, $60 CAD/$50 USD

Go with the Flow High Rise Leakproof Legging

Go with the Flow High Rise Leakproof Legging. Image courtesy of Knix.
Go with the Flow High Rise Leakproof Legging. Image courtesy of Knix.

SHOP IT: Knix, $110 CAD/$90 USD

Leakproof Bikini

Leakproof Bikini. Image courtesy of Knix.
Leakproof Bikini. Image courtesy of Knix.

SHOP IT: Knix, $27 CAD/$23 USD

Human Kind T-Shirt

Human Kind T-Shirt. Image via Knix.
Human Kind T-Shirt. Image via Knix.

SHOP IT: Knix, $38 CAD/$29 USD

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