8 durable, stylish and functional baby clothing brands you can buy online in the UK

Top-rated baby brand aden + anais rose to fame in 2013 when new parents the Duke and Duchess of Cambridge wrapped Prince George in a bird print swaddle as they exited hospital. (aden + anais)

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A lot of babies are born in the UK each year.

In 2018, 731,213 live births were recorded by the Office of National Statistics (ONS) and 755,042 the year before. That’s a lot of tiny humans who need clothing.

While you don’t need a lot for a newborn (the NHS has a fantastic list of what’s actually required) there are some wardrobe essentials that are unavoidable. Bodysuits for day and night, vests, hats and cardigans, to name a few.

It’s helpful if all of these items are easy to wash, will last the multiple washes they are subjected to and are easy to get your baby in and out of. When it comes to baby clothes, many parents will also want their teeny tot’s wardrobe to be stylish, sustainable and gender-neutral, too.

Plus, there’s the matter of suiting different budgets.

So, which baby brands tick all the boxes?

Top-rated baby clothing brands to shop online in the UK


Style-conscious, sustainably-aware clothing and homewares brand Arket is a one-stop shop for all the family. The baby range is created with specific attention to quality - much like the company’s men and women collections. Expect a muted palette, naturally-dyed fabrics and minimalist designs. Prices range from £10 to £30, depending on the garment.

Arket's baby range has a focus on sustainability and style. (Arket/Yahoo UK)

Marks & Spencer

If you’re after quality basics, you can’t go wrong with M&S. The British retailer, which has a fantastic online presence, stocks multipacks of 100% cotton vest, short-sleeved and long-sleeved bodysuits and more to make your first few months as a parent as simple and fuss-free as possible.


Baby lifestyle range MORI has become something of a cult baby brand in the past few years. Known for its signature fabric crafted from organic cotton and bamboo, the clothing and accessories are exceptionally soft, breathable and thermoregulating to keep little ones safe and comfortable. Their 'hero' products are their zip up sleepsuits in a range of soft colours and their Clever Sleeping Bag which fits babies from 0 - 2 years. 

aden + anais

Leading muslin brand aden + anais became a household name when Prince George was pictured on the steps of the Lindo Wing wrapped in the bird print swaddle. Their over-sized multi-use swaddle blankets are a must for parents ​and they come in a wide range of prints. Their Comfort Knit gown is their latest launch which features a clever tie at the bottom for easy nappy changes. 

Baby brand aden + anais creates beautifully soft sleeping bags, swaddles and muslin cloths in addition to printed bodysuits. (aden + anais/Yahoo UK)

Rachel Riley

Another royal-approved baby brand, Rachel Riley has been worn by Prince George on numerous occasions, including the Queen's 90th birthday and Princess Charlotte's christening. The luxury British designer is widely acknowledged for reviving traditional techniques such as her signature hand-smocking and her designs make perfect heirloom pieces and keepsakes. 

Petit Bateau

French label Petit Bateau, which is available to shop online in the UK, is a lovely, playful brand that stocks everything from classic Breton tops for all the family to bright yellow fisherman-inspired raincoats. The brand’s newborn section is stuffed with chic bodysuits, ribbed sleepsuits and waxed coats.

Petit Bateau's baby clothing range includes printed bodysuits, durable raincoats and multipacks of basics. (Petit Bateau/Yahoo UK)


Arket’s sister brand COS offers a slightly more colourful approach to baby clothing, with a wealth of fun designs printed on cotton bodysuits, linen-blend tops and more. Ideal for parents after something a little more jazzy than other brands offer.

Baby Gap

Much like M&S, Baby Gap is a fantastic go-to for essentials but also great for super cute pieces such as dungarees and ruffled dresses. An added bonus? You can stock up on maternity clothing for yourself while shopping for items for your baby in one fell swoop.