This year, more than ever, many of us are looking to save money where possible amid the growing cost of living crisis.
To that end, as the Black Friday sales arrive, we want to do our bit to help you navigate the deals worth buying (think bulk household buys, energy-efficient air fryers and Christmas presents) so you're not spending unnecessarily.
Which is why we wanted to flag to you the fantastic supermarket deals taking place today, enabling you to stock your cupboards with groceries and gifts for the festive season ahead.
However, these bargains aren't just for December – with numerous discounted product ranges that can help you save money in the long run.
From Aldi to Asda, take a browse of these incredibly low prices.
There's a lot of online savings to be enjoyed at the supermarket, with discounts that can help you save on everyday groceries.
You can make the most of the three for £10 offer on over 200 items, and buy any three for £5 on fruit, vegetables and salad.
Watching the World Cup? Pick up two pizzas plus two sides for just £8.
The low-cost retailer, which has taken part in Black Friday since only 2020, has discounted dozens of items.
The online shopping empire is, of course, offering huge discounts on everything from 60% off designer perfumes to a ton of fab food and drink buys worth stocking up in time for Christmas.
However, if you're after groceries in particular, then Amazon Fresh (amazon's home delivery service) has a handy £5 'dine in for two' offer to enjoy this weekend.
The upmarket supermarket chain has dedicated Black Friday offers on its kitchen, dining and homeware – but there are also a number of amazing online discounts on groceries in their 'offers' section.
This includes four for three on all party food – so you can treat your guests to delicious ham and cheese croquettes and halloumi fries this Christmas – and up to 25% off on their all-butter mince pies.
However, there's also a two for £7.50 offer on chicken, meat and fish and discounts on fruit so you can save some pennies for the week ahead.
The retailer isn't officially joining the Black Friday fun, but it has put in place discounts today on many of its product lines in its 'festive offers' section.
This includes 40% off selected homeware, 30% off selected Christmas hampers filled with great foodie bits and 20% of all beauty – making it an ideal destination for present shopping.
Ocado's gone big on Black Friday sale, with the online retailer slashing prices by up to 50% on everything from electrical toothbrushes to wine.
There's half-price on Olay, Neal's Yard and Weleda beauty, as well as a Philips Sonicare Series dual pack reduced from £140 to just £65.
What's more, if you've never shopped on the site before, you can get up to 25% off £60 on your first order – plus unlimited free deliveries for three months - until 16th December.
Black Friday discounts at the supermarket began on 14th November, and will last until 4th December – so there's plenty of time to make the most of their savings.
They are offering deals both online and in-store, on everything from tech to toiletries and clothes from their George section, that will make great Christmas gifts.
Some of their electrical highlights, include an Amazon Echo reduced on their website by more than half from £40 to £18, while you can get your hands on an XBox console, previously £249.99, for £199.99.
The supermarket isn't holding a particular Black Friday sale, but they are running a number of amazing discounts in their 'special offers' section today.
This includes an incredible 25% saving if you buy six bottles of wine, which could come in handy if you're hosting guests over the festive period.
On that note, they are also offering any three items of party food for just £6 for Clubcard holders – so you can mix and match between camembert bites and king prawns.
While the supermarket also isn't running a dedicated Black Friday sale on its groceries, they have a number of discounts this week on various product ranges in their 'offers' section.
This includes, just like Tesco, an incredible 25% saving if you buy six bottles of wine, to make your entertaining budget stretch further.
You'll have to go into one of Morrison's nationwide stores to make the most of their Black Friday discounts on individual items, particularly children's toys.
However, if you're shopping online then they're offering a big saving on food shopping delivered to your doorstep for a short time only.
You'll receive a £25 voucher to use on groceries when you purchase an Anytime Annual Delivery Pass worth £70 and sign up to My Morrisons from 21st to 28th November.