Best in homegrown beauty

Joanna Cuenco

IN CELEBRATION of the Philippines today, let’s also celebrate three highly successful homegrown beauty brands well-loved by Filipinos.

Sunnies Face

The brand is barely two years old, yet has expanded its product range from only Fluffmatte lipsticks, to lip creams, brow groomers, stick highlighters, cream blushes and even nail polishes. Sunnies Face rose so highly in demand that from an initial online release, the brand now has stores in major malls so that clients can appreciate products in person. The on-point shade range, ease of use and quality are just some of the things that make the brand wildly popular. Celebrities like Saoirse Ronan and Kate Bosworth have also worn Sunnies Face, elevating its cult status even more, while still maintaining accessibility and affordability.

Human Nature

The brand advocates being pro-Philippines, pro-poor and pro-environment. Its products, ranging from skin and hair care to cosmetics, are naturally formulated and cruelty-free. Most ingredients are sourced from farms that give local farmers a fair livelihood. Human Nature benefits Gawad Kalinga and partner organizations that aim to lift Filipinos out of poverty.

Happy Skin

Founded in 2013 by former Unilever brand manager Jacqe Yuengtian-Gutierrez and top model-slash-beauty columnist Rissa Mananquil-Trillo, Happy Skin was developed as a makeup line that doesn’t just add natural-looking and flattering color to the skin, but actually nourishes it with skin-caring ingredients like argan oil and hyaluronic acid. The brand’s most popular products include Moisturizing Matte Lippie crayons, and Kiss and Bloom lip and cheek tint.