Beyond Meat taps Kim Kardashian in new campaign

Yahoo Finance Live anchors discuss how Beyond Meat stock reacted after Kim Kardashian was named the new Chief Taste Officer at the plant-based food company.

Video Transcript

JULIE HYMAN: And before we go to break, we want to take a look at a fun trending ticker, I suppose. Beyond Meat shares, now they're down 3%. Do we have the intraday chart? Because that really tells the story. The company announced today Kim Kardashian is going to be their first ever chief taste consultant. I don't really know what that entails. Jared theorized perhaps she's like the royal taster. She tastes it to make sure it's OK.

JARED BLIKRE: Yeah, why not?

JULIE HYMAN: Why not? I don't know if she's helping sort of develop products with them.

JARED BLIKRE: That's probably more likely.

JULIE HYMAN: Kim Kardashian is known for a lot of things I don't know that she's known for her food acumen. I don't-- who knows? In any case, there you see it. So the stock spiked after this headline came out. And then it went very swiftly lower. So--

JARED BLIKRE: There you go.

JULIE HYMAN: --that's where it is right now.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting