The Biggest Brands on Social Media in Southeast Asia in 2013 (INFOGRAPHIC)

The crew at Bangkok-based social analytics firm ZocialInc has fired up its ZocialRank platform to see which brands are doing the best on Facebook, Twitter, YouTube, and Instagram in Southeast Asia in 2013, with the focus being on Thailand, Indonesia, Malaysia, and the Philippines. The ranking combines the follower/fan counts on those four social sites to gauge which companies have the best online marketing IQ.

Japanese companies seem to be doing well in terms of social marketing, with drink-maker Ichitan coming out on top in Thailand, and bike-maker Yamaha revs up the most social media fans in Indonesia. But in Malaysia and the Philippines, two homegrown brands (Air Asia and Smart, respectively) are at the top of this ranking.

This combined count can be a bit unfair in some ways, as it punishes brands who opt to, say, avoid Instagram but have good numbers on other networks. An example is BlackBerry Indonesia, which is not in the ranking despite being one of the nation’s top Facebook brand pages with 26.7 million followers.

With all that in mind, here’s the full infographic, which also has some fun snippets about user behavior on brand pages on Facebook, Twitter, YouTube, and Instagram:

Biggest Brands Social Media Southeast Asia 2013 new Infographic

(Source: ZocialInc blog)

For more fun graphics like this one, check out previous entries in our infographic series.


The post The Biggest Brands on Social Media in Southeast Asia in 2013 (INFOGRAPHIC) appeared first on Tech in Asia.
Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Philippines hits back at Beijing over South China Sea
    Philippines hits back at Beijing over South China Sea

    The Philippines on Saturday shot back at Beijing's criticism of its activities in the South China Sea, saying they were "in no way comparable to China's massive reclamation activities" in the waters. It also said accusations that Manila was being "hypocritical" would not distract people from Beijing's own actions which were raising regional tensions. "The Philippines' possible undertaking of necessary maintenance and repairs on its existing facilities in the West Philippine Sea... is in no …

  • Boxing hero Pacquiao is top tax-payer in Philippines: govt
    Boxing hero Pacquiao is top tax-payer in Philippines: govt

    Boxing hero Manny Pacquiao, who faces his biggest fight against unbeaten American Floyd Mayweather, already holds top spot as the number one taxpayer in the Philippines, government records showed Saturday. A list of top individual tax-payers for 2013, posted on the Bureau of Internal Revenue website, put the boxer-turned-congressman at number one with 163.84 million pesos ($3.72 million) in taxes paid. Internal revenue chief Kim Henares confirmed that Pacquiao topped the list but stressed …

  • Phl, Japan sign P9.6-B ODA projects
    Phl, Japan sign P9.6-B ODA projects

    The Philippines and Japan have signed agreements for six official development assistance (ODA) projects amounting to 22.289 billion yen or around P9.6 billion. …

  • Commission to launch glossary of Pinoy meteorological terms
    Commission to launch glossary of Pinoy meteorological terms

    The Komisyon sa Wikang Filipino (KWF) will release a glossary of meteorological terms in Filipino to help the Filipino people better understand weather forecasts and instill disaster awareness among them. National Artist for Literature and KWF president Virgilio Almario said yesterday the KWF produced the glossary titled Patnubay sa Weder Forkast to simplify scientific terms used in the weather bulletins of the Philippine Atmospheric Geophysical and Astronomical Services Administration …

  • Divorce bill good scapegoat for couples – CBCP
    Divorce bill good scapegoat for couples – CBCP

    Contrary to what romance novel writers would want their readers to believe, there are no perfect marriages in the real world. This was according to Catholic Bishops’ Conference of the Philippines (CBCP) president Lingayen-Dagupan Archbishop Socrates Villegas. In a statement titled “CBCP Position Against the Divorce Bill and Against the Decriminalization of Adultery and Concubinage,” Villegas said that while it is not easy to make relationships last, learning how to work out differences – and …

  • DND holds off infra dev’t in Pag-Asa
    DND holds off infra dev’t in Pag-Asa

    The defense department is holding off repairs and other planned infrastructure projects on Pag-Asa Island, one of seven islets and two reefs occupied by Filipino troops in the disputed Spratly Islands. Earlier, Foreign Affairs Secretary Albert del Rosario pointed out that the maintenance and repair of facilities in Pag-Asa Island are not covered by the Declaration of Conduct (DOC) of parties involved in the West Philippine Sea territorial disputes. “Repair and maintenance is okay but before …

  • Blackout to hit 5 Aurora towns
    Blackout to hit 5 Aurora towns

    An 11-hour power outage will hit five towns in Aurora on Tuesday, the National Grid Corp. of the Philippines (NGCP) announced yesterday. The NGCP said Baler, Dingalan, San Luis, Ma. Aurora and Dipaculao would be affected by the blackout. The NGCP said parts of Nueva Ecija and Aurora were hit by a power interruption yesterday due to the tripping of the Cabanatuan-Baler 69kV line. …

  • Rules set for climate change programs
    Rules set for climate change programs

    The Department of Budget and Management (DBM) and the Climate Change Commission (CCC) have released the revised guidelines to track and monitor climate change adaptation programs of the government. “The government of the Philippines has demonstrated leadership and strong commitment in implementing a comprehensive reform agenda to respond to climate change,” read the joint memorandum circular published in The STAR yesterday. “With the goal of using the budget process to plan, prioritize and …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options