Campaign jingles all the way

The Inbox

By Krizia Arcangel, VERA Files

Every election season, candidates running for various electoral posts hire composers to come up with jingles for their campaign. Jingles with a catchy melody can help voters easily remember a politician’s name.

Lloyd Luna, a composer who has written campaign jingles for candidates in previous elections, says that a well-written song can create a “Last Song Syndrome (LSS) effect” in voters. But although having a jingle is part of a politician’s strategy, it does not necessarily lead to victory, he adds.

Watch the video.

Read the script.

(The video was produced by Krizia Arcangel, a senior journalism student at the University of the Philippines-Diliman, for her J196 seminar class under VERA Files trustee Yvonne T. Chua. VERA Files is put out by veteran journalists taking a deeper look at current issues. VERA is Latin for “true.”)