Campaign jingles all the way

  • France's Hollande visits typhoon-hit Philippine town

    France's Hollande visits typhoon-hit Philippine town

    AFP News
    France's Hollande visits typhoon-hit Philippine town

    French President Francois Hollande met survivors of one of the world's strongest typhoons in a remote Philippine coastal town on Friday, seeking to sound a global alarm on climate change ahead of a crucial UN summit. Hollande is on a two-day trip to the Southeast Asian archipelago, regarded as a frontline state in the struggle against global warming, as part of his campaign to build diplomatic momentum ahead of the Paris summit in December. The French president is determined to broker an …

  • Hollande tours typhoon-hit Philippines ahead of climate deal

    Hollande tours typhoon-hit Philippines ahead of climate deal

    Associated Press
    Hollande tours typhoon-hit Philippines ahead of climate deal

    GUIUAN, Philippines (AP) — French President Francois Hollande on Friday took his warning about the need for funds for a landmark climate deal to a central Philippine town that was devastated by a killer typhoon in 2013. …

  • French, Philippine leaders appeal for climate action

    French, Philippine leaders appeal for climate action

    AFP News
    French, Philippine leaders appeal for climate action

    French President Francois Hollande and Philippine leader Benigno Aquino appealed Thursday for urgent global action on climate change, seeking to build momentum for a planned historic accord at a UN summit in Paris. On the first day of Hollande's visit to the Philippines, the leaders offered a show of unity they said could serve as a model for rich and poor nations who have long been divided over how to tackle climate change. "We have a duty to act together and that's why I came here to the …

  • Afghan avalanches toll 'rises above 250'

    Afghan avalanches toll 'rises above 250'

    AFP News
    Afghan avalanches toll 'rises above 250'

    More than 250 people have been killed in a series of avalanches triggered by heavy snowfall around Afghanistan this week, provincial authorities said Friday. The bulk of the deaths have come in Panjshir province, north of Kabul, where at least 186 people were killed, acting provincial governor Abdul Rahman Kabiri told AFP. Kabiri said president Mohammad Ashraf Ghani was due to inspect and visit the damage to the northern reaches of the valley late on Friday. "Unfortunately, death toll has …

  • Hesburgh, former Notre Dame president, dies at 97

    Hesburgh, former Notre Dame president, dies at 97

    Associated Press
    Hesburgh, former Notre Dame president, dies at 97

    SOUTH BEND, Ind. (AP) — The Rev. Theodore Hesburgh transformed the University of Notre Dame into a school known almost as much for academics as for football, even if it meant challenging popes, presidents — or legendary football coaches. …

By Krizia Arcangel, VERA Files

Every election season, candidates running for various electoral posts hire composers to come up with jingles for their campaign. Jingles with a catchy melody can help voters easily remember a politician’s name.

Lloyd Luna, a composer who has written campaign jingles for candidates in previous elections, says that a well-written song can create a “Last Song Syndrome (LSS) effect” in voters. But although having a jingle is part of a politician’s strategy, it does not necessarily lead to victory, he adds.

Watch the video.

Read the script.

(The video was produced by Krizia Arcangel, a senior journalism student at the University of the Philippines-Diliman, for her J196 seminar class under VERA Files trustee Yvonne T. Chua. VERA Files is put out by veteran journalists taking a deeper look at current issues. VERA is Latin for “true.”)

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

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