Campaign jingles all the way

  • Filipino tests negative for Middle East virus

    Filipino tests negative for Middle East virus

    Associated Press
    Filipino tests negative for Middle East virus

    MANILA, Philippines (AP) — A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday. …

  • Filipino from Abu Dhabi tests negative for MERS

    Filipino from Abu Dhabi tests negative for MERS

    Associated Press
    Filipino from Abu Dhabi tests negative for MERS

    MANILA, Philippines (AP) — A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday. …

  • Philippines boosts MERS monitoring after UAE nurse scare

    Philippines boosts MERS monitoring after UAE nurse scare

    AFP News
    Philippines boosts MERS monitoring after UAE nurse scare

    The Philippines said Saturday it was stepping up its defences against the deadly MERS virus, with the large numbers of Filipino workers in the Middle East seen as potential carriers. …

  • Governor: Closing Boston amid bomber hunt 'tough'

    Governor: Closing Boston amid bomber hunt 'tough'

    Associated Press
    Governor: Closing Boston amid bomber hunt 'tough'

    BOSTON (AP) — Several days after the Boston Marathon bombing, Gov. Deval Patrick received a call in the pre-dawn hours from a top aide telling him that police officers outside the city had just engaged in a ferocious gun battle with the two men suspected of setting the bombs and that one was dead and the other had fled. …

  • Historic mass in Turkish-held north Cyprus 'like a miracle'

    Historic mass in Turkish-held north Cyprus 'like a miracle'

    AFP News
    Historic mass in Turkish-held north Cyprus 'like a miracle'

    With a nighttime procession lit by the glimmer of devotional candles and the flash of smartphone cameras, a church in Turkish-held northern Cyprus hosted its first Easter mass in nearly 60 years. Hundreds of Greek Cypriots crossed the Green Line to attend the ceremony at Famagusta's church of St George Exorinos, in the part of the Mediterranean island occupied by Turkish forces since 1974. Bishop Vassilis, wearing robes embroidered with gold and white and accompanied by a top Muslim cleric …

By Krizia Arcangel, VERA Files

Every election season, candidates running for various electoral posts hire composers to come up with jingles for their campaign. Jingles with a catchy melody can help voters easily remember a politician’s name.

Lloyd Luna, a composer who has written campaign jingles for candidates in previous elections, says that a well-written song can create a “Last Song Syndrome (LSS) effect” in voters. But although having a jingle is part of a politician’s strategy, it does not necessarily lead to victory, he adds.

Watch the video.

Read the script.

(The video was produced by Krizia Arcangel, a senior journalism student at the University of the Philippines-Diliman, for her J196 seminar class under VERA Files trustee Yvonne T. Chua. VERA Files is put out by veteran journalists taking a deeper look at current issues. VERA is Latin for “true.”)

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

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