Campaign jingles all the way

  • Super typhoon expected to weaken before reaching Philippines

    Super typhoon expected to weaken before reaching Philippines

    Associated Press
    Super typhoon expected to weaken before reaching Philippines

    HAGATNA, Guam (AP) — A super typhoon blamed for the deaths of at least four people on islands in the western Pacific Ocean has moved into the open sea and is expected to significantly weaken before reaching the Philippines later this weekend. …

  • Philippine leader says 'worst airport' now looking much better

    Philippine leader says 'worst airport' now looking much better

    AFP News
    Philippine leader says 'worst airport' now looking much better

    President Benigno Aquino Wednesday hailed renovations to the Philippines' main international airport, expressing optimism it would soon shake off its ranking on one website as the world's worst airport. Almost a year after he personally apologised for the failure of air-conditioning at Terminal 1 of Manila's international airport, Aquino said the facility appeared to be completely different. "It is like I have entered a completely different airport," he told reporters as he inspected the …

  • Filipino killed, five wounded in Libya attack: security source

    Filipino killed, five wounded in Libya attack: security source

    AFP News
    Filipino killed, five wounded in Libya attack: security source

    A Filipino oil worker has been killed and five others wounded in a rocket attack on a coastal town west of the Libya capital, a Libyan security source said on Monday. "Our embassy in Tripoli confirmed that one Filipino died in (a) bombing in Zawiya," spokesman Charles Jose said in a text message to AFP. Libya has been wracked by conflict since the 2011 uprising that toppled and killed veteran dictator Moamer Kadhafi, with rival militias and governments battling for its oil wealth. The …

  • Arkansas governor urges changes to religious-objections bill

    Arkansas governor urges changes to religious-objections bill

    Associated Press
    Arkansas governor urges changes to religious-objections bill

    LITTLE ROCK, Ark. (AP) — Arkansas Gov. Asa Hutchinson backed away Wednesday from his promise to sign a controversial religious-objections bill, bowing to pressure from critics that included his own son and some of the state's biggest employers, who say the legislation is anti-gay. …

  • Indiana family says their pizzeria won't cater gay weddings

    Associated Press

    An Indiana woman whose family owns a small-town pizzeria says the state's new "religious freedom" law supports the restaurant's right to deny service to any same-sex couples who might ask them ... …

By Krizia Arcangel, VERA Files

Every election season, candidates running for various electoral posts hire composers to come up with jingles for their campaign. Jingles with a catchy melody can help voters easily remember a politician’s name.

Lloyd Luna, a composer who has written campaign jingles for candidates in previous elections, says that a well-written song can create a “Last Song Syndrome (LSS) effect” in voters. But although having a jingle is part of a politician’s strategy, it does not necessarily lead to victory, he adds.

Watch the video.

Read the script.

(The video was produced by Krizia Arcangel, a senior journalism student at the University of the Philippines-Diliman, for her J196 seminar class under VERA Files trustee Yvonne T. Chua. VERA Files is put out by veteran journalists taking a deeper look at current issues. VERA is Latin for “true.”)

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • UN report: More than 25,000 foreigners fight with terrorists
    UN report: More than 25,000 foreigners fight with terrorists

    UNITED NATIONS (AP) — A new U.N. report says more than 25,000 foreign fighters from over 100 countries have traveled to join with al-Qaida, the Islamic State group and other splinter groups in countries from Iraq and Syria to Afghanistan, Libya and the Philippines. …

  • Sandiganbayan allows Sen. Jinggoy to have his aching shoulder checked

    The Sandiganbayan Fifth Division has given permission to Senator Jinggoy Ejercito Estrada to leave detention and have his aching shoulder checked at a private hospital yesterday. "After taking into account the arguments of both parties and for humanitarian considerations, the Court resolves to grant accused-movant's prayer over the objection of the prosecution," read the Fifth Division's resolution that was issued yesterday and signed by its Chairman Roland Jurado and Associate Justices Efren …

  • Financing lack cause of slow e-vehicle program implementation

    The Electric Vehicle Association of the Philippines (EVAP) has blamed the lack of financing for the slow implementation of the environment friendly e-vehicle program in the country. EVAP President Rommel Juan said that EVs are now available all over the Philippines because of the various  private and some local government units programs on the use of e-vehicles. We need funders, financing people or angel investors to come in and tie up with credible and reliable EV players to finally catapult …

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