Campaign jingles all the way

  • US Marines testify at Philippines murder trial of colleague

    US Marines testify at Philippines murder trial of colleague

    AFP News
    US Marines testify at Philippines murder trial of colleague

    Four US Marines took the witness stand Tuesday at the murder trial of their comrade accused of killing a local transgender woman in the Philippines, lawyers who attended the closed-door proceedings said. The American servicemen were asked to testify on what the defendant, Private First Class Joseph Pemberton, had told them shortly after the October 24, 2014 killing, the lawyers said. "I think I may have killed a he or she," Lance Corporal Michael Rose told the court when asked what Pemberton …

  • Philippines says prepared to help boatpeople

    Philippines says prepared to help boatpeople

    AFP News
    Philippines says prepared to help boatpeople

    The Philippines said Tuesday it was ready to help Rohingya and Bangladeshi boatpeople, as its Southeast Asian neighbours faced outrage for turning them away. The Philippines is obliged to help the migrants, many of whom are fleeing persecution, because it is party to the 1951 United Nations convention on refugees, Justice Secretary Leila de Lima and foreign department spokesman Charles Jose both said. "We have the commitment and the obligation to extend humanitarian assistance to these asylum …

  • Robert De Niro opens Asia's 1st Nobu Hotel in Philippines

    Robert De Niro opens Asia's 1st Nobu Hotel in Philippines

    Associated Press
    Robert De Niro opens Asia's 1st Nobu Hotel in Philippines

    Robert de Niro and his business partners formally opened Asia's first Nobu Hotel in Manila on Monday as the luxury brand gears up for global expansion. The 321-room hotel within the bayside casino and ... …

  • China says work on charter for Asian bank completed

    China says work on charter for Asian bank completed

    Associated Press
    China says work on charter for Asian bank completed

    Negotiators from 57 governments completed work Friday on a charter for a Chinese-led Asian regional bank that is to be signed in late June, the Chinese finance ministry said. Beijing's proposal for the ... …

  • IS captures Iraqi town, purges opponents in Syria's Palmyra

    IS captures Iraqi town, purges opponents in Syria's Palmyra

    Associated Press
    IS captures Iraqi town, purges opponents in Syria's Palmyra

    BAGHDAD (AP) — Islamic State militants have seized another town in Iraq's western Anbar province less than a week after capturing the provincial capital, a tribal leader said Friday, while in neighboring Syria the group's fighters killed dozens of pro-government forces in the ancient town of Palmyra. …

By Krizia Arcangel, VERA Files

Every election season, candidates running for various electoral posts hire composers to come up with jingles for their campaign. Jingles with a catchy melody can help voters easily remember a politician’s name.

Lloyd Luna, a composer who has written campaign jingles for candidates in previous elections, says that a well-written song can create a “Last Song Syndrome (LSS) effect” in voters. But although having a jingle is part of a politician’s strategy, it does not necessarily lead to victory, he adds.

Watch the video.

Read the script.

(The video was produced by Krizia Arcangel, a senior journalism student at the University of the Philippines-Diliman, for her J196 seminar class under VERA Files trustee Yvonne T. Chua. VERA Files is put out by veteran journalists taking a deeper look at current issues. VERA is Latin for “true.”)

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • SE Asia Stocks-Mixed; Thai index slips ahead of economic data

    BANGKOK, May 22 (Reuters) - Most Southeast Asian stock markets were flat to weaker on Friday, with the Malaysia index hitting a more than two-month low and Philippines touching an over one-week low on ... …

  • China says U.S. actions in S.China Sea "irresponsible, dangerous"
    China says U.S. actions in S.China Sea "irresponsible, dangerous"

    By Sui-Lee Wee BEIJING (Reuters) - China said on Friday it was "strongly dissatisfied" after a U.S. military plane flew over part of the South China Sea near where China is building artificial islands, and called on the United States to stop such action or risk causing an accident. The Chinese navy issued eight warnings to the U.S. P8-A Poseidon, the U.S. military's most advanced surveillance aircraft, when it conducted the overflights on Wednesday, according to CNN, which had a team on board …

  • 2015 Hyundai Lateral Drift goes to Philippine Arena
    2015 Hyundai Lateral Drift goes to Philippine Arena

    The smell of burnt rubber and screeching tires are some of the highlights that will be seen at the most adrenaline-pumped drifting event of the year—the 2015 Hyundai Lateral Drift Championship series.   Held at the Philippine Arena in Bocaue, Bulacan, the event will be the biggest venue in the drifting competition. This is the […] The post 2015 Hyundai Lateral Drift goes to Philippine Arena appeared first on Carmudi Philippines. …

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