Campaign jingles all the way

  • Philippines' oldest artworks in danger of disappearing

    Philippines' oldest artworks in danger of disappearing

    AFP News
    Philippines' oldest artworks in danger of disappearing

    The 127 engravings of people, animals and geometric shapes are the Southeast Asian nation's oldest known artworks, but encroaching urbanisation, vandals and the ravages of nature are growing threats. The artworks have been declared a national treasure, regarded as the best proof that relatively sophisticated societies existed in the Philippines in the Stone Age. "They show that in ancient times, the Philippines did have a complex culture. Museum scientists believe the carvings date back to …

  • Hong Kong, Philippines end emotional hostage row

    Hong Kong, Philippines end emotional hostage row

    AFP News
    Hong Kong, Philippines end emotional hostage row

    Hong Kong and the Philippines announced Wednesday they had resolved an enduring and deeply emotional row over a deadly hostage crisis, allowing soured diplomatic relations to return to normal. The breakthrough came after a deal was struck on the most sensitive issues of compensation to the victims of the tragedy, which saw eight tourists from Hong Kong killed following a bus hijacking in Manila in 2010, as well as an apology. "The resolution of the incident enables the normalisation of the …

  • Philippines arrests extremist in Malaysia resort kidnapping

    Philippines arrests extremist in Malaysia resort kidnapping

    AFP News
    Philippines arrests extremist in Malaysia resort kidnapping

    Philippine forces on Wednesday arrested a Muslim extremist believed to have taken part in the kidnapping of 21 people from a Malaysian resort in 2000, a senior commander said. Such cross-border kidnappings have become more common recently with militants from the lawless southern Philippines travelling to nearby Malaysia, where there are many dive resorts popular with foreign tourists. Nabil Talahi Idjiran, a member of the Abu Sayyaf group who took part in one such raid on Malaysia's Sipadan …

  • Pakistan: Bomb kills police officer, 2 others

    Associated Press

    KARACHI, Pakistan (AP) — A Pakistani official says a bombing in the country's south targeted a police officer known for his anti-militant campaigns, killing him and his two friends. …

  • Wyoming gas explosion prompts evacuation of town

    Wyoming gas explosion prompts evacuation of town

    Associated Press
    Wyoming gas explosion prompts evacuation of town

    Residents and emergency crews were waiting for a fire to burn itself out after an explosion at a natural gas processing plant in a small town in southwestern Wyoming. No injuries were reported in the explosion ... …

By Krizia Arcangel, VERA Files

Every election season, candidates running for various electoral posts hire composers to come up with jingles for their campaign. Jingles with a catchy melody can help voters easily remember a politician’s name.

Lloyd Luna, a composer who has written campaign jingles for candidates in previous elections, says that a well-written song can create a “Last Song Syndrome (LSS) effect” in voters. But although having a jingle is part of a politician’s strategy, it does not necessarily lead to victory, he adds.

Watch the video.

Read the script.

(The video was produced by Krizia Arcangel, a senior journalism student at the University of the Philippines-Diliman, for her J196 seminar class under VERA Files trustee Yvonne T. Chua. VERA Files is put out by veteran journalists taking a deeper look at current issues. VERA is Latin for “true.”)

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

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