Campaign jingles all the way

  • Philippines' largest telco sees costly, painful fight

    Philippines' largest telco sees costly, painful fight

    AFP News
    Philippines' largest telco sees costly, painful fight

    Philippine Long Distance Telephone, the country's largest telecommunications firm, said Tuesday it expects to spend nearly $1 billion in a "painful" fight to survive the consumer shift to digital from traditional phone services. The listed company said net profit for the first three months of the year was flat at 9.4 billion pesos ($211 million), and the full-year net profit would likely fall below the 34.1 billion pesos it posted last year. "It's either we pivot or we perish," PLDT chairman …

  • Filipino on US most wanted list killed: rebels, military

    Filipino on US most wanted list killed: rebels, military

    AFP News
    Filipino on US most wanted list killed: rebels, military

    A Filipino on the United States' list of most wanted "terrorists" has been killed in a firefight in the southern Philippines, Muslim rebel leaders and the military said Monday. Abdul Basit Usman was killed in a remote mountainous area while being escorted by members of the Moro Islamic Liberation Front (MILF), the nation's biggest rebel group, its vice chairman Ghazali Jaafar said. Security forces had been hunting Usman since he escaped from a January police raid that killed Malaysian …

  • Sadness, disappointment in Philippines after Pacquiao defeat

    Sadness, disappointment in Philippines after Pacquiao defeat

    Associated Press
    Sadness, disappointment in Philippines after Pacquiao defeat

    MANILA, Philippines (AP) — Sadness and disappointment gripped Filipinos after Manny Pacquiao's defeat in his much-anticipated fight against American Floyd Mayweather Jr. but they still considered the boxing icon a national hero. …

  • Jury deciding case of man charged in Jamaican lottery scam

    Associated Press

    BISMARCK, N.D. (AP) — A federal jury in North Dakota on Tuesday started deciding the fate of a man accused in a Jamaican lottery scam that authorities say cost victims around the country millions of dollars. …

  • Queen meets new royal baby, 'UK prince' registers birth

    Queen meets new royal baby, 'UK prince' registers birth

    AFP News
    Queen meets new royal baby, 'UK prince' registers birth

    Queen Elizabeth II met her new great-granddaughter for the first time on Tuesday, visiting the three-day-old and her parents Prince William and Kate at Kensington Palace. Princess Charlotte Elizabeth Diana, who was born on Saturday, was named in tribute to the 89-year-old monarch as well as William's mother Diana, who died in a car crash in 1997. The baby's full title, Her Royal Highness Princess Charlotte Elizabeth Diana of Cambridge, comes from her parents, who are official known as the …

By Krizia Arcangel, VERA Files

Every election season, candidates running for various electoral posts hire composers to come up with jingles for their campaign. Jingles with a catchy melody can help voters easily remember a politician’s name.

Lloyd Luna, a composer who has written campaign jingles for candidates in previous elections, says that a well-written song can create a “Last Song Syndrome (LSS) effect” in voters. But although having a jingle is part of a politician’s strategy, it does not necessarily lead to victory, he adds.

Watch the video.

Read the script.

(The video was produced by Krizia Arcangel, a senior journalism student at the University of the Philippines-Diliman, for her J196 seminar class under VERA Files trustee Yvonne T. Chua. VERA Files is put out by veteran journalists taking a deeper look at current issues. VERA is Latin for “true.”)

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Philippines' largest telco sees costly, painful fight
    Philippines' largest telco sees costly, painful fight

    Philippine Long Distance Telephone, the country's largest telecommunications firm, said Tuesday it expects to spend nearly $1 billion in a "painful" fight to survive the consumer shift to digital from traditional phone services. The listed company said net profit for the first three months of the year was flat at 9.4 billion pesos ($211 million), and the full-year net profit would likely fall below the 34.1 billion pesos it posted last year. "It's either we pivot or we perish," PLDT chairman …

  • China says Philippines violating South China Sea code

    China has accused the Philippines of violating a 13-year-old informal code of conduct in the South China Sea with its building work on disputed islets, firing back again after repeated criticism of China's own construction work. China and the 10-member Association of South East Asian Nations (ASEAN) signed an agreement in 2002 to refrain from occupying uninhabited reefs and shoals in the sea, and from building new structures that would complicate disputes. In a statement just before midnight …

  • Mineski’s 2015 SEA grand finals to be held in Malaysia

    Twelve teams from seven countries will be participating in this year’s Mineski Pro-Gaming League South-East Asian Grand Finals (MPGL7 SEA Grand Finals), set to take place from May 9-10. For the first time, the finals will be held outside of the Philippines, instead taking place in Selangor, Malaysia as part of the 2015 Selangor Cyber Games. “The decision to move the grand finals from PH to Malaysia came into mind last year, right after the Season 6 grand finals,” said Marlon Marcelo, …

POLL
Loading...
Poll Choice Options