Yahoo! launches Purple Hunt for the whole family

Faye Valencia

Spurred by the popularity and success of two earlier campaigns, Yahoo! the premier digital media company together with co-presenter Globe Telecom, announces the launch of Purple Hunt 3.0 Family Edition, giving participants a chance to win a condominium unit from Vista Land valued at P3.5 million.

The four-week long online treasure hunt is a fun experience that promotes responsible use of the Internet by educating parents and kids about online safety and netiquette. Yahoo! informs parents, educators and young adults about how to minimize risks online via Yahoo! Safely, which is available in 27 countries in 14 languages.

That said, Purple Hunt 3.0 Family Edition is guided by three values: pledge together, surf together, and play together.

"At Yahoo!, we seek to infuse our campaigns and all that we do with a touch of 'purple.' We want to pursue our passion to drive positive change in the Philippines, become an essential part of the life of Filipino families and make a meaningful contribution to the local society," said Arlene Amarante, Country Ambassador of Yahoo! Philippines. "The success of Purple Hunt proves that it is more than just an online adventure; it is an extension of Yahoo!'s brand values of being human, innovative, relevant and fun."

So, while exploring the Web and checking out various Yahoo! properties for Purple Hunt 3.0 Family Edition, families also get the chance to win exciting prizes.

Who can join

A family consisting of at least one parent and one child is eligible to participate in the treasure hunt by following three simple steps: signing up, creating a team and taking the Yahoo! Safely pledge.

Each team will then complete a set of assignments using different Yahoo! properties to unlock a series of clues revealed at various times in a day on associated social media sites, offsite locations and traditional media channels.

Getting started

To begin the treasure hunt, a family member has to follow five steps:
1) Sign up for The Yahoo! Purple Hunt Family Edition at
2) Register the rest of the family's existing Yahoo! Mail accounts and identify the role of each member (e.g. father, son, etc.).
3) Nominate a parent/legal guardian who will be the main player for the Purple Hunt 3.0 Family Edition.
4) Create a team name for your family.
5) Pledge to Yahoo! Safely. Once the family makes the pledge, a mail will be sent to the primary player i.e. parent with a link to unlock the first task.

Competition mechanics

Each participating family will have a set of assignments to complete. The assignments will take treasure hunters through Yahoo! properties and other channels such as social media, mobile, offline and traditional media channels to unlock the clues.

Yahoo! has partnered with Magic 89.9 and Fox International Channels (Fox, Star World, Star Movies, Fox Family Movies, Fox Crime, FX, tvN, National Geographic, Channel V) to reveal clues at various times in the day. The clues are marked by Yahoo! Purple Hunt logo and will be airing together with safety messages on the radio and TV programs on partner networks. Print broadsheets will also carry QR codes and hidden within Yahoo! Homepage, OMG!'s newly launched mobile site, Yahoo! News, Mail & Messenger and by using Yahoo! Search.

Steps to winning prizes

Each sponsor will have special assignments that participants can complete. With each special assignment, participants get the chance to win instant prizes.

Thus, aside from the top prize, participants may also win Globe Tattoo Prepaid Broadband Sticks, plane tickets (to Bacolod, Iloilo, Cebu, Busuanga and Cagayan de Oro) from Airphil Express, McDonald's Birthday Party Packages, and MyPhone mobile phones.

Yahoo! Purple Hunt 3.0 Family Edition partners

Co-presenter: Globe Telecom
Partners: Vista Land, Airphil Express, McDonalds, MyPhone, and SM North Edsa
Media Partner: GMA Network