The Protégé Project

Four Tools for Scouting Social Media Leaders

Twitter

By Jennifer Wang

Congratulations. You finally have a handle on the social media thing. Now the real work begins: pinpointing the most powerful people in your online networks and cultivating those relationships into more business wins.

Big brands like beauty retailer Sephora and giffgaff, the U.K.'s fastest-growing mobile network, have called on enterprise social media suite provider Lithium Technologies to help launch and sustain their strong online communities. According to Lithium's principal scientist Michael Wu, a key part of that process is identifying top influencers and turning them into company advocates.

For small businesses with smaller budgets, there happen to be a number of low-cost (or free) social analytics companies--several with targeted business offerings--that provide scores and reports to help you find and engage your network superstars.

Many of them are still works in progress, Wu cautions, with an overemphasis on "bandwidth," or activity and quantity of followers, friends and fans. "Even if you make a lot of noise, you're not guaranteed to be influential," he explains. "But of course the algorithms will get better."

Below, we take a quick look at a few of the most influential influence rankers.

1. Klout
Tagline: The standard for influence

Score: Based on more than 35 variables on Facebook and Twitter to measure "true reach," "amplification probability" and "network influence".

Features: In-depth score analysis; list of most influential followers and their topics of expertise; list of influences; achievements for tweet and retweet benchmarks @barackobama vs. @ladygaga: 88 to 93.

Advantage: Free and arguably the most high profile, Klout has partnerships with foursquare, Google Chrome, The Huffington Post, LinkedIn, Spotify and about.me.

2. Twitalyzer
Tagline: Serious analytics for social business

Score: Measured by 10 criteria: influence, impact, engagement, velocity, generosity, signal, clout, followers, followees and lists.

Features: User-type classification (thought leader, social butterflies, trendsetters, etc.); Twitter integration with view of followers, commonly used hashtags and recent topics; map of location @barackobama vs. @ladygaga: 73.9 to 74.3.

Advantage: Comprehensive data reports (subscriptions start at $4.99 per month) that facilitate geographically targeted outreach efforts and offer a slew of add-on features like weekly e-mail reports and API access.

3. PeerIndex
Tagline: Understand your social capital

Score: Measures a combination of "audience," "authority" and "activity" in eight distinct subject categories (business, politics, sports, news, etc.) across various social media accounts

Features: Breakdown of areas of expertise; list of popular topics, top sources, friends and groups @barackobama vs. @ladygaga: 86 to 82

Advantage: The general scores are free to all, but the "bespoke" paid service can find influencers specific to an industry or community.

4. Traackr
Tagline: Relevance drives influence

Score: Evaluates eight types of media (blogs, reviews, social networks, photos, etc.) to discover users' "reach," "resonance" and "relevance"

Features: Constantly updated report of top 25 influencers; web presence information, including recent posts; user contact info, location and stats; filter capabilities to track certain mentions and conversations; ability to add tags, tasks and notes @barackobama vs. @ladygaga: N/A--no universal score since it's dependent on market or industry context

Advantage: The most established of the bunch, the subscription service (plans are $499 a month and up) helps clients like Honda identify and then engage top influencers relevant to a specific brand, product and campaign

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • China ignores global outcry vs reclamation
    China ignores global outcry vs reclamation

    On Wednesday, G-7 foreign ministers issued a Declaration on Maritime Security expressing alarm over “unilateral actions, such as large scale land reclamation, which change the status quo and increase tensions” in the region. In their communiqué, which did not specifically mention China, the ministers expressed belief that reclamation activities were meant to “change the status quo” in the West Philippine Sea and South China Sea, through which 40 percent of global trade passes. …

  • Project NOAH exec receives recognition
    Project NOAH exec receives recognition

    Project NOAH executive director and University of the Philippines professor Mahar Lagmay recently received recognition from the European Geosciences Union (EGU) for his work in disaster risk reduction and mitigation in the Philippines. …

  • Nightclub ban for US troops
    Nightclub ban for US troops

    The US Pacific Command has banned its troops in the Philippines from bars and nightclubs, a spokesman said yesterday, with the trial under way of a US Marine accused of murdering a transgender Filipino he met in a bar. Thousands of American and Filipino soldiers will kick off tomorrow the 10-day annual military exercises, according to Capt. Alex Lim, a spokesman for the US forces, but there will be strict controls on their free time. Lim would not say why the restrictions were imposed but …

  • US-Phl war games to start under China’s shadow
    US-Phl war games to start under China’s shadow

    Thousands of American and Filipino soldiers will kick off tomorrow expanded wargames, showcasing a deepening  defense alliance as alarm bells ring over China. The 10-day exercises in the Philippines are an annual affair between the longtime allies, but this time they will involve double the number of soldiers as last year in a sign of their expanding military partnership. The Philippines is seeking more US military and diplomatic support to fend off China’s increasing forcefulness in its bid …

  • Palace defends legal tack in sea row
    Palace defends legal tack in sea row

    There is nothing weak about taking the legal and diplomatic approach to push for the country’s claims in the disputed West Philippine Sea, Malacañang maintained yesterday. On Friday, Bayan Muna Rep. Neri Colmenares led a rally in front of the Chinese consulate in Makati City to protest China’s massive reclamation activities in the Spratly island group to fortify its presence in the disputed waters. Colmenares also criticized the Philippine government for supposedly not doing enough to defend …

  • Veloso sons urge authorities to save mother from death
    Veloso sons urge authorities to save mother from death

    The sons of Mary Jane Veloso, who is facing execution in Indonesia for drug smuggling, yesterday appealed to government officials to do everything to spare their mother from death. “We love you,” Mark Daniel, 12, said when asked for a message for his mother following a press conference at the University of the Philippines in Diliman, Quezon City. Mark Daniel, an incoming Grade 8 student, reiterated his appeal to those in power to help save his mother from death. His younger brother, …

  • US-Philippines wargames to start under China's shadow
    US-Philippines wargames to start under China's shadow

    Thousands of American and Filipino soldiers on Monday will kick off expanded wargames, showcasing a deepening defence alliance as alarm bells ring over China. The 10-day exercises in the Philippines are an annual affair between the longtime allies, but this time they will involve double the number of soldiers as last year in a sign of their expanding military partnership. The Philippines is seeking more US military and diplomatic support to fend off China's increasing forcefulness in its bid …

  • Bar ban for US troops in Philippines amid murder trial
    Bar ban for US troops in Philippines amid murder trial

    The US Pacific Command has banned its troops in the Philippines from bars and nightclubs, a spokesman said Saturday, with the trial under way of a US Marine accused of murdering a transgender Filipina he met in a bar. Thousands of American and Filipino soldiers will on Monday kick off 10-day annual military excercises, according to Captain Alex Lim, a spokesman for the US forces, but there will be strict controls on their free time. Lim would not say why the restrictions were imposed but …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options