Bo’s Coffee leverages on ‘cloud’ stores for growth

·2 min read

HOMEGROWN coffee chain Bo’s Coffee has launched an exclusively digital coffee brand, Bo’s Coffee Daily, to help customers access quality coffee on demand.

This, as the shift to remote work and instant commerce brought by the pandemic have prompted businesses to rely on digital technology.

Bo’s Coffee Daily aims to help urban dwellers adapt to the new normal.

“With Bo’s Coffee Daily, people living in select urban areas of the Philippines will now be able to get the coffee they crave in just a few clicks,” company founder Steve Benitez said.

“When the quarantine restrictions took hold, we realized that coffee was such a customary part of consumers’ lives—whether it meant catching up with good friends or getting some work done. People really missed the cafe. Of course, we couldn’t deliver those exact same experiences, but we could still get them professionally brewed coffee right when they needed it while making the ordering experience as delightful as possible,” he added.

The brand merged the quality homegrown coffee beans and decades of Bo’s Coffee craftsmanship with the convenience of today’s technology.

Benitez said Bo’s Coffee Daily flavors are exclusive through a friendly Facebook Messenger chatbot accessible from a phone where customers can order safely from home, beat the traffic and skip the lines.

Bo’s Coffee Daily established 21 cloud stores to serve a younger generation of college students and young professionals in the urban area.

Catering to adventurous coffee enthusiasts, Bo’s Coffee Daily offers a wide array of options, including its best sellers: Iced Cream Cheese Coffee, Mocha Dinosaur, Naughty Hazel Mocha Coffee and Oreo Iced Creamy Coffee.

With bold flavors introduced regularly, the brand invites customers to try something new and make their drinks a part of their “daily” habits.

Behind the scenes, the Bo’s Coffee Daily team, largely composed of coffee lovers, relies on heavy customer research and rigorous testing to perfect each drink on the menu.

Currently, customers can get their coffee—be it bold, light, or creamy—from 8 a.m. to 8 p.m. daily in Makati, Mandaluyong, Manila, Taguig, and Quezon City in Metro Manila, and Cebu City and Mandaue City in Cebu.

The brand plans to expand to over 50 locations this year as it leverages technology to put more cups of quality Philippine-grown coffee in the hands of more Filipinos. (JOB)