BPOs Sustain Fast-Food Industry Growth

MANILA, Philippines - The robust BPO (business pro¬cess outsourcing) industry has fueled growth of the country's fast food chains that proliferate in areas near BPO centers.

Binalot Fiesta Foods Inc. (BFFI), home of Pinoy favorites wrapped in banana leaves, is one such franchised business that enjoyed great success together with the BPO industry.

Binalot CEO Rommel Juan said that Binalot franchisees Cookie Es¬condo, Nap Casibang and Maz Uno, whose stores are located right at the middle of the Ayala BPO hub are enjoy¬ing strong growth. They serve a variety of multinational expats and Filipino call center agents employed by BPOs.

"We are finding more commercial sites beside BPOs and we see the industry growing even more. Because we see parallelisms with the BPO in¬dustry and the food industry, we know that it will complement each other. This industry is definitely one where the Philippines have an advantage. Filipinos are naturally caring. We do not argue with our customers. It shows the Filipino's natural hospitality, warmth and quality of service," Rommel said.

It came as no surprise when Binalot, who's known as a Pinoy green fast food, partnered with BPO giants Accenture and SPI Global. In a Corporate Tie-Up agreement, a "Buy Now, Pay Later" system was introduced. Clients can now order their favorite eco-friendly banana wrapped dishes, have it delivered, and pay after seven days. This Bulk Service Orders and Delivery (BOSD) scheme is perfect for meetings, seminars and corporate parties.

Juan further noted that according to Chinese astrology, 2012 is the Year of the Water Dragon, it's dark deep hue promising wealth and prosperity. With a strong network of 38 stores nationwide.

"Binalot foresees more outlets to open and provide trademark Pinoy service to call centers this year," Juan said.

This is not just because of what the astrology says, Juan said but is largely due to the growing BPO industry.

He said the BPO industry in the country will continue to grow because the Philippines is the third largest English-speaking country in the world, next to the US and UK.

"The Philippines is an obvious choice for foreign companies looking for a country to host its overseas outsourcing operations," he sauid.

Aside from less expensive operational and labor costs, the Filipinos' close cultural relations to Westerners, English proficiency, and high information technology literacy also proved beneficial in being a competitive destination for Business Process Outsourcing (BPO) or simply, call centers.

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • The other side of Palawan Ellen Tordesillas, Contributor - The Inbox
    The other side of Palawan

    By Ellen T. Tordesillas Mention Palawan and what comes to mind are  Underground River and El Nido in the northern side of this richly-blessed province from its capital, Puerto Princesa. Three  weeks ago, we went to the southern side- in … Continue reading → …

  • What can void a new car warranty? James Deakin - Wheel Power
    What can void a new car warranty?

    "I was denied warranty once for changing my horn!" One very annoyed reader wrote. "I was told that placing a backup camera will void my warranty" said another. The others are best left in my private inbox as Yahoo! have a swear jar in the office that I do not feel like donating this week's pay to. Continue reading → …

  • Docu exposes destruction of PH marine resources VERA Files - The Inbox
    Docu exposes destruction of PH marine resources

    By Kiersnerr Gerwin Tacadena, VERA Files "Gutom (hunger)," Sen. Loren Legarda said is what’s in store for the Filipino people if destruction of the country's marine resources is not stopped. Legarda, chair of the Senate committee on Environment and Natural … Continue reading → …

POLL
Loading...
Poll Choice Options