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As we usher in the Year of the Ox, shoppers have throng malls to shop for new attire, a Chinese tradition that goes all the way to the Northern and Southern dynasties (420–589 AD). It is said that the youth will be dressed in beautiful new attire while paying respect to the elders. The celebrations are part of the Spring Festival, which is similar to New Year’s Eve reunion dinner.
The Spring Festival connotes new beginnings, thus after a year-long of scrimping and saving up, families splurge by dolling up their children in new clothing.
To celebrate the bullish season, brands have included ox motifs and floral embellishments in clothing to accessories to bags.
Dior’s capsule collection, which is specially designed for Lunar New Year, pays homage to this special celebration. A series of ready-to-wear pieces, bags, jewellery and accessories are embellished with the elegant floral motif "Dior Hibiscus", which is inspired by the Hibiscus rosa-sinensis, or "China rose".
Actor Lawrence Wong models Fendi's CNY capsule collection. Symbolising good fortune and joy in this special time of the year, the common thread of this capsule is the red colour, combined for the occasion with sophisticated pink hues and flowers from the Chinese tradition.
In celebration of the new year, Kenzo unveils a Chinese New Year capsule collection to commemorate this resilient zodiac animal. Reinterpreting the Ox in a new “Ox” graphic and ideogram, the animal appears in a contemporary and graphic way that appears as a playful expression throughout the collection.
For Timberland’s CNY collection, the brand incorporates #Team in their theme for the new year. As highlighted in their press release, the Chinese characters for “Timberland”「添柏嵐」, contain「添」and bears a close phonetic resemblance to the English word “Team.”
Apple is also releasing a limited edition AirPods Pro - Ox (S$379) just in time for the Lunar New Year.
For Lunar New Year 2021, Coach launches a collection of a sun and optical styles encased in a seasonal red gift box. The designs are crafted with a nod to the holiday’s iconic colour red and feature refined details, including uniquely Coach motifs like the new Horse and Carriage functional hinge story.
To celebrate the Year of the Ox 2021, Ray-Ban collaborated with Asian Modern and Contemporary Art Chinese Artist, Liu Sheng, who was inspired by the aesthetics in old folktales characters, especially the ancient Chinese gods and fairy beasts.
H&M’s 2021 Chinese New Year campaign focuses on the theme of “Connect All Differences” which advocates the heart-warming power of diversity and inclusiveness in a new way. The H&M 2021 Chinese New Year collection is now available online (hm.com) and in-store at 15 selected markets.
Leather gifting brand Bynd Artisan’s CNY-exclusive Prosperity Golden Clutch comes with two sets of Red Packets, an Ox Bag Charm and even includes name personalisation.
Casio Singapore is selling a Fukubukuro (a.k.a. Lucky Bag), that contains random items worth up to S$709.
Each Fukubukuro will be priced at S$188 and includes at least one Casio Timepiece (G-Shock, Baby-G or Edifice) and other G-Shock branded items. Lucky ones may even lay their hands on a limited-edition G-Shock x Porter or the best-selling full metal GMW-B5000.