Breadmakers seek pandesal price hike amid rising costs

·2 min read
FILE PHOTO: Then Senator Ferdinand
FILE PHOTO: Then Senator Ferdinand "Bongbong" Marcos Jr., son of late dictator Ferdinand Marcos, walks near a stack of pre-baked bread after a forum at a bakery shop in Quezon city, metro Manila October 7, 2015. REUTERS/Romeo Ranoco

Breadmakers, along with manufacturers of other commodities such as coffee, sardines, and instant noodles, are once again asking for a price hike as they take the brunt of the rising costs of raw materials.

The Department of Trade and Industry (DTI) is expected to release its decision on the proposed P4 increase in Pinoy pandesal (bread) price.

Nakita natin talaga ‘yung talagang pag-akyat ng presyo internationally dahil nga imported yung harina na ginagamit natin, imported ‘yung wheat na ipina-process ng flour millers natin,” DTI USec. Ruth Castelo said.

(We witnessed the rise of prices internationally because we use imported flour, our flour millers process imported wheat.)

Alam natin rin yung need yung reasonability ng kanilang request, pero siyempre meron lang tayong hinihintay na mga data para ma-finalize natin kung i-a-aprove o hindi yung P4 na request ng mga bread producers,” she added.

(We know the reasonability of their request, but of course, we’re just waiting for data to finalize the approval of the P4 request of bread producers.)

The Philippine Federation of Bakers’ Association has requested to raise the price of pandesal to P4, however, they’re concerned about the marketability of the breakfast staple amid rising prices of other commodities.

The pandesal is a popular breakfast food for Filipinos partially because of its cheap price. The normal price of pandesal in local bakeries only ranges from P1 to P3.

In an interview with GMA’s 24 Oras on Monday (July 11), Asosasyon ng Panaderong Pilipino Director Princess Lunar said that they could shut down operations if they lose their capital to rising prices.

Pwede po kaming magsara kung talaga pong wala na po kaming mapapaikot na puhunan para po sa aming negosyo. Ito po kasing aming maliit na negosyong ay hand-to-mouth ang aming pagpapaikot dito,” Lunar said.

(We can shut down our operations if we no longer have the capital to run our business. Our small business is a hand-to-mouth operation.)

Ang kinikikita po namin sa araw na ito ay yan din ang gagamitin namin para pambili ng materyales, pagpapasahod sa mga tao,” she added.

(What we earn today is also what we will use to buy materials and pay our workers.)

Lunar said that a sack of flour rose to P1,200-P1,300 from P1,000 last January while a sack of sugar now sells at P3,000-P3,300. Other materials such as salt, yeast, and oil also raised prices.

Pola Rubio is a news writer and photojournalist covering Philippine politics and events. She regularly follows worldwide and local happenings. She advocates for animal welfare and press freedom. Follow her on Twitter @polarubyo for regular news and cat postings.

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