What inspired Brooklyn Decker's new sustainable fashion line with Buru

Alexis Christoforous
·Anchor
·3 min read

You can add fashion designer to Brooklyn Decker’s growing list of occupations. The model, actor, and entrepreneur just launched her first fashion line with the online sustainability brand Buru.

Decker recently told Yahoo Finance Live that the inspiration for her "Heirloom Collection" was the Regency-era fashions in “Bridgerton,” the popular Netflix (NFLX) series the former Sports Illustrated swimsuit model binge watched during the COVID-19 pandemic. It features reversible clothing with accents like bows, ruffles, vintage buttons, and plenty of functional pockets.

“I’ve been a fan of Buru for a long time,” Decker said about the privately-held business. “Sustainability in fashion is pretty cloudy. They do their best to reduce their footprint and create clothing that’s washable and breastfeeding accessible.” 

Brooklyn Decker modeling a dress from her
Brooklyn Decker modeling a dress from her "Heirloom Collection" for the sustainable fashion brand Buru. (courtesy: Buru)

Decker, who is a mom to 5 year-old, Hank, and 3 year-old, Stevie, said the fashion line stays true to Buru’s mission of sustainability by using dead-stock fabrics (leftover fabrics of other fashion houses that usually wind up in landfills). Each piece is made-to-order at Buru’s micro-factory in Los Angeles.

Decker said Buru’s founder and CEO Morgan Hutchinson reached out to her about a possible collaboration just as she was wrapping up season 6 of her critically-acclaimed Netflix series “Grace and Frankie.”

“I was missing a creative outlet. It was really nourishing and energizing and fun and light and happy, when I really needed it,” she said.

The collection is priced at about $160 to $400 and Decker will donate 100% of her portion of the sales to the Special Olympics and the Andy Roddick Foundation, the charity founded by her husband and former tennis-pro champ.

Decker, 34, is no stranger to startups. She co-founded the digital wardrobe app, Finery, in 2017 and sold it to Stitch Fix (SFIX) two years later for an undisclosed amount.

CULVER CITY, CA - JULY 11:  Finery Co-Founders Whitney Casey and Brooklyn Decker attend the Finery App launch party hosted by Brooklyn Decker at Microsoft Lounge on July 11, 2018 in Culver City, California.  (Photo by Emma McIntyre/Getty Images for Finery)
Finery Co-Founders Whitney Casey and Brooklyn Decker attend the Finery App launch party hosted by Brooklyn Decker at Microsoft Lounge on July 11, 2018 in Culver City, California. (Photo by Emma McIntyre/Getty Images for Finery)

“I didn’t go to college, so that to me felt like what I would imagine business school would feel like. It taught me so much top to bottom," she said about her experience co-founding Finery. Decker said she feels lucky to be in a position where she can invest in startups, many of them female founded, both inside and outside of the fashion world.

She's also looking forward to returning to the studio in June to resume shooting the seventh and final season of “Grace and Frankie.” Taping of Netflix’s longest-running original series starring Jane Fonda and Lily Tomlin had to be paused last year because of the COVID-19 pandemic.

CULVER CITY, CA - JANUARY 18:  The Cast of Grace And Frankie attend Premiere Of Netflix's
CULVER CITY, CA - JANUARY 18: The Cast of Grace And Frankie attend Premiere Of Netflix's "Grace And Frankie" Season 4 - Red Carpet at ArcLight Cinemas on January 18, 2018 in Culver City, California. (Photo by Presley Ann/Getty Images)

“I have read up to a certain number of episodes, but I actually don’t know how it ends. It will be a surprise for the cast as well,” she said. Dolly Parton is expected to guest star in the final season, reuniting with Fonda and Tomlin more than four decades after they co-starred in the workplace comedy film "9-to-5."

Decker said it would be “thrilling” for her to share the small screen with the three legendary actresses. 

“We are sadly wrapping things up soon, but what a privilege to know when you’re ending a series," she said. "I’m used to getting canceled so this is a true privilege."

Alexis Christoforous is an anchor at Yahoo Finance. Follow her on Twitter @AlexisTVNews.