Brands are the lifeblood of startups. The name, the design, the feel, and the emotional connection between customers and company can determine the entire trajectory of a business. It’s a well-trodden field that’s been upended in recent years thanks to the skyrocketing growth of the influencer and creator economies. What does it mean to build a brand in today’s competitive marketplace and how can you assess success? Julia Munslow of Yahoo News and Rachel Drori of Daily Harvest will discuss how they built and reshaped brands for 2021, and what tools founders should consider today in designing a compelling brand.
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