Cheaper BlackBerry handset confirmed

BlackBerry CEO Thorsten Heins has confirimed that a mid-range phone running the company's latest operating system will debut later this year.

The confirmation, which came during the company's quarterly earnings call, suggests that BlackBerry may have had a change of heart. Until now, when pressed on the subject, CEO Thorsten Heins has either claimed the company has no intention of building cheap handsets, or has suggested it's at the very most a remote possibility.

However, citing a "big demand" for a midrange handset in a host of markets, Heins said that a third handset would be launched in September that would cost less than the existing BlackBerry 10 handsets -- the full touch screen Z10 and the QWERTY-keyboard/touch-screen hybrid Q10, both of which are priced to compete with the iPhone 5 rather than with entry-level Android devices.

But as well as the premium price tag, many consumers have thus far been weary of taking a gamble on BlackBerry due to its apps ecosystem, which, despite boasting 10,0000 titles, still pales in comparison to the breadth and depth of apps offered to Apple and Android device users.

Despite this shortfall, the BlackBerry World app store has seen rapid growth in terms of available apps, and one of the reasons for this is a porting application and emulator that BlackBerry has created that enables developers to essentially load their existing Android apps in one end and watch a BlackBerry compatible version tumble out of the other. Though the resulting apps won't make the best use of the company's OS, chipsets or devices' native features, the move has given it a headstart over its closest rival, Microsoft, which is similarly struggling to attract developers to its Windows Phone 8 operating system.

However, it is estimated that roughly 20 percent of BlackBerry 10 apps are ‘emulated' Android apps. Martyn Mallick, BlackBerry's vice president for global alliances and business development, claims that the goal of the emulator is to prove to developers that there is a market for their apps on BlackBerry devices. Once BlackBerry device owners start using them, the developers are then tweaking the apps to take full advantage of the handsets' innovative features.

As well as the emulator, BlackBerry offers a $10,000 guarantee to developers who may be unconvinced that they can monetize their apps on the platform.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Indonesia informs convicts of execution, Frenchman excluded
    Indonesia informs convicts of execution, Frenchman excluded

    Indonesia said Saturday it has officially notified eight foreign drug convicts that they will be executed, but a Frenchman was granted a temporary reprieve after Paris stepped up pressure on Jakarta. The eight -- from Australia, Brazil, Nigeria and the Philippines -- have been transported to the high-security prison island of Nusakambangan where they will face the firing squad along with an Indonesian prisoner, despite strident international criticism. "Today, just now, we just finished …

  • Double Celebration
    Double Celebration

    Ropali Corporation, one of the top multi-brand motorcycle dealers in the Philippines, now holds two Guinness World Records. In the span of four days, Ropali Corporation broke two records, namely: The Largest Parade of Motorcycles with Sidecars and The Largest Simultaneous Motorcycle Burnout. As such, it also became the first motorcycle dealer in the Philippines to become a two-time Guinness World Record holder. The record for The Largest Parade of Motorcycles with Sidecars was previously …

  • United States seeks access to Philippine bases as part of Asia pivot
    United States seeks access to Philippine bases as part of Asia pivot

    The United States has asked for access to Philippine military bases in eight locations to rotate troops, aircraft, and ships as Washington shifts its forces to Asia and as China expands its military presence in the South China Sea. U.S. Defense Secretary Ash Carter, in a speech in Arizona, has outlined Washington's next phase in its Asia "pivot", deploying its most sophisticated destroyers, bombers and fighters to the region. The Asia "pivot" has already seen U.S. Marines rotating through the …

  • China's island-building to loom large at SE Asia summit
    China's island-building to loom large at SE Asia summit

    China's creation of new island footholds in contested seas will hover over a Southeast Asian summit that has become an annual test of the region's nerve in standing up to its massive neighbour. The South China Sea hot potato drops this year into Malaysia's lap as the rotating chair of the 10 member Association of Southeast Asian Nations (ASEAN) and host of Monday's meeting. ASEAN states Vietnam, the Philippines, Malaysia and Brunei claim parts of the strategic South China Sea, but Beijing …

  • Philippines, China trade accusations over sea threats

    MANILA, Philippines (AP) — The Philippines accused China of aggressive maneuvers against its reconnaissance plane and fishermen in disputed seas where Beijing has stepped up construction of artificial islands, but China reiterated its claim on the strategic waterways. …

  • Indonesia orders execution of Mary Jane, 9 others
    Indonesia orders execution of Mary Jane, 9 others

    Indonesia has ordered preparations for the execution of 10 drug convicts, including Filipina Mary Jane Veloso, as the Philippine government filed yesterday a second appeal for judicial review of the case to save the maid from death by firing squad. The Attorney General’s Office (AGO) of Indonesia released an official letter dated April 23, instructing prosecutors to prepare for the execution of 10 convicts, the Jakarta Post reported yesterday. The execution would be conducted after the …

  • Noy to visit Canada, Japan
    Noy to visit Canada, Japan

    President Aquino will embark on a state visit to Canada in May and Japan in June to meet with his counterparts and promote Philippine interests. Deputy presidential spokesperson Abigail Valte said Aquino accepted the invitation from Canadian Governor General David Johnston to make a state visit to Canada from May 7 to 9. Tied to this trip is the President’s one-day working visit to the United States to meet with potential investors and with the local Filipino community in Chicago, Valte …

  • Business groups back K to 12 program
    Business groups back K to 12 program

    The government’s K to 12 program adding two more years to basic education received support from various business groups yesterday. However, they urged relevant government agencies to deal with issues regarding the implementation of Republic Act 10533, the Enhanced Basic Education Act or K-12 Law. In a statement, business groups led by the Philippine Business for Education (PBEd) said RA 10533 is a milestone piece of legislation that intends to bring the Philippines up to par with the rest of …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options