Cult beauty brand PIXI founder Petra Strand shares her top beauty picks & tips

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·Lifestyle Editor
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If you are a TikToker, you would have come across countless posts about how the social networking platform “TikTok made me buy this”. One of the brands that kept popping up is Pixi, a skincare and beauty brand from London.

Shop Pixi on iHerb

And so, Yahoo Shopping sent out our feelers and got chatting with the founder, Ms Petra Strand herself, on her top five favourite PIXI products, her recommendations to those who are new to the brand, and of course, beauty tips for our dear readers.

And by the way, check out our awesome TikTok account @Yahoosea and hang with our cool Yahoo TikTok squad!

It all started at the humble kitchen table of the founder 23 years ago, borne out of Strand’s need to find skin-loving, multitasking skincare products at an accessible price point. As a busy mother of four, Strand wanted skincare products that are functional and effective yet not time-consuming. Countless trials and errors and simply her love of experimentation with skincare products led to her breakthrough with what is known as Pixi now. Through the philosophy of bringing out one’s natural beauty, Pixi’s use of natural ingredients fused with cutting edge technology and product development led to its cult status. Not just that, the skin-friendly, planet-loving brand is also inclusive and created for all ages and skin types.

Pixi founder Petra Strand. PHOTO: Pixi
Pixi founder Petra Strand. PHOTO: Pixi

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Yahoo Shopping: What are your top 5 favourites from Pixi? Why?

Glow Tonic, Exfoliating Toner, For All Skin Types, 100ml

Glow Tonic, Exfoliating Toner, For All Skin Types, 100ml. PHOTO: iHerb
Glow Tonic, Exfoliating Toner, For All Skin Types, 100ml. PHOTO: iHerb

It's the ultimate skin prep that does it all! It keeps skin smooth, minimises pores and brightens the complexion. Our bestselling toner is excellent for everyone who wants more radiant, clear skin.

Rose Glow Mist, 80ml

Rose Glow Mist, 80ml. PHOTO: iHerb
Rose Glow Mist, 80ml. PHOTO: iHerb

I have one in my bag and one at my desk to mist it throughout the day. It is weightless yet leaves your skin and even your hair luminous and glowing. It's very nourishing, refreshing and perfect to mist all day, even with makeup.

DetoxifEye, Depuffing Eye Patches, 30 Pairs + Spatula

DetoxifEye, Depuffing Eye Patches, 30 Pairs + Spatula. PHOTO: iHerb
DetoxifEye, Depuffing Eye Patches, 30 Pairs + Spatula. PHOTO: iHerb

These must-have hydrogel eye patches instantly revive and refresh the under-eye area. You can also store these in the fridge for an extra depuffing and soothing effect.

PIXI H2O Skintint, 1 Cream, 35ml

PIXI H2O Skintint, 1 Cream, 35ml. PHOTO: LookFantastic
PIXI H2O Skintint, 1 Cream, 35ml. PHOTO: LookFantastic

This lightweight gel formula is water-based, so it feels like you're wearing nothing on your skin yet provides beautiful coverage. It evens out the skin tone and enhances the complexion for a fresh-faced, your-skin-but-better look.

On-The-Glow Blush 19g, various Shades available

On-The-Glow Blush 19g, various Shades available. PHOTO: LookFantastic
On-The-Glow Blush 19g, various Shades available. PHOTO: LookFantastic

A bit of this blush is the fastest way to look awake. I sweep this on my cheeks and dab a bit on my lips, and look instantly pulled together.

Can you share some tips and advice on how we can achieve flawless skin?

My advice to achieving flawless skin is to make daily upkeep a habit. Skin responds well to long-term maintenance, so the best thing you can do is have an effective routine where you cleanse, tone, treat and moisturise consistently. Make sure you get into the habit of doing it when you are young, and then it becomes a part of your daily routine.

What are some bestselling Pixi products you would recommend for those new to the brand?

Glow Tonic is a fantastic place to start. The glycolic acid in the formula is a small molecule that works quickly, giving fast results. It's my favourite acid for immediate and long-term results.

Glow Mud Cleanser helps maintain immaculately clean skin – it is like a daily detox for the skin. I also use this as a detox mask for 5 minutes in the shower before massaging off with a face flannel.

Rose Ceramide Cream is instantly nourishing and leaves the skin with a glass-like texture. It is packed with botanical extracts to keep skin perfectly balanced.

Endless Silky Eye Pen is richly pigmented, so buttery in texture and long-lasting. It's a no-smudge, no-budge waterproof formula. It is perfect for no-fuss eye makeup and hot climates as it stays on and never melts.

Pixi is available at iHerb | LookFantastic | Sephora | ASOS | Revolve

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