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Offering big cinematic pictures, immersive sound and built-in Ambilight lounge lighting, Philips 50-inch 9-series 4K LED TV is more than just a 4K telly upgrade, it’s a full blown sensory experience - and this week it’s available with a healthy £101 off the regular list price.
Philips tells me that once buyers have lived with an Ambilight telly, they don’t go back.
Eight out of 10 Ambilight owners will only consider upgrading their screen to another Ambilight model, I was reliably informed, which may well be true if the comments from Currys PC World buyers are anything to go by.
Ambilight, in case you’ve not come across it before, is a smart lighting system built into the set itself. Philips has been making Ambilight sets for decades, but these days it’s fully integrated into the set’s connected smart home system. If you have a Philips Hue smart lighting system, Ambilight can be sync’d with them.
Tiny LED lights around the rear outside edge of the set cast coloured lights onto the surrounding wall. These lights can sync to colours on-screen, almost extending the image beyond the TV, or simply throw a flat white, red, green or blue mood light behind the screen. I think it enhances general TV viewing, and sports in particular.
Obviously if there are some shows you’d rather not embellish with a jazzy light show, it can be turned off.
Why we love it
The PUS9005 doesn’t disappoint when it comes to sound and vision. Philips highly-rated P5 picture engine delivers a hyper sharp image with excellent colour and contrast. The TV supports all the various flavours of HDR in use right now, including Dolby Vision and HDR10+, and even has Dolby Atmos sound built-in.
Naturally it’s also smart in a connected sense. The PUS9005 uses the Android TV platform, so you can be sure there are plenty of big name streaming apps available to download from the Google Play store, as well as Freeview Play for catch-up TV services. It works with Google Assistant and Amazon Alexa voice control.
What the review say
The Philips PUS9005 currently enjoys an impressive 9.1 out of 10 rating from Currys buyers. Here's what they have to say:
“Image quality on this 4K-HDR is a massive improvement on our previous Panasonic HD TV. Ambilight surround lighting is very pleasing and improves evening viewing.The swivel stand looks good and allows for both horizontal and vertical positioning and it's the ideal place to store the remote.”
"The Ambilight feature is fantastic and makes watching movies far more entertaining.”
“Picture quality in 4k is amazing; the Ambilight is a fantastic feature and adds to the whole viewing experience.”
“This is an upgrade and a half from where I am coming from.”
"Fantastic smart TV with loads of screen options to suit your personal preferences. I use it with my PS5 and it's great."
Buy it: Philips 50" Smart 4K Ultra HD HDR LED TV with Google Assistant | £548 (£649) from Currys PC World
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