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The TechCrunch Top 3
Double "ring" ceremony: Amazon and iRobot’s relationship went to the next level today when the pair announced they were getting hitched, Brian reports. The robot vacuum mapping out your home now takes on a whole new meaning.
Double the layoffs: Natasha M noticed a trend among startup layoffs — that certain companies were making multiple announcements in quick succession — and got to work. She outlines what this means and why it’s troubling.
Startups and VC
How to run growth marketing during a recession
Image Credits: Mihaela Rosu / Getty Images
Last month, U.S. Treasury Secretary Janet Yellen said the economy is “in a period of transition,” on the grounds that “we have a very strong labor market. When you are creating almost 400,000 jobs a month, that is not a recession.”
Today, we learned that the U.S. added 528,000 new jobs last month and the unemployment rate has fallen to 3.5%, but for many people in tech, this is a distinction without a difference: According to layoffs.fyi, 467 startups have let go of 64,518 employees so far in 2022.
Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.
In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “re-forecast, re-prioritize and refine” strategies to move key growth metrics like ARPU and LTV.
Using multiple examples, he shares a few ways companies can project revenue using shorter time intervals, along with exercises to help fine-tune their marketing stack.
“If new channels and major experiments were in the picture, it’s probably best to shelve those for when the markets recover,” he advises.
(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
Big Tech Inc.
Elon Musk vs. Twitter, part 1,254: Twitter got a bit snarky, so says Ivan, in its response to Elon Musk’s countersuit. It doesn’t do it justice for me to lay it all out — it’s better if you just take it all in yourself. Speaking of Twitter, Zack reports the social media giant fixed a pesky little security bug.
A seat at the table: India doesn’t want to be left out of merger and acquisition deals, so it has crafted some antitrust proposals aimed at getting the country on par with other regions, Manish writes.