The way we shop in stores is fast evolving in many different ways. 'Experiential' may be an overused word in the retail industry, but it is crucial to attract and engage with modern customers today. By introducing pop-ups and interesting partnership with labels, stores like Dover Street Market Singapore provide a new form of shopping experience for their customers by inspiring them with a world of art and storytelling.
Just step into their store at Dempsey Hill, and a Rei Kawakubo installation will greet you with neon lights. There is also a pop-up section featuring every skaters' favourite brand Stüssy. Other labels that are launching exclusively with an SS21 limited-edition collection include DSM Converse Jack Purcell, CDG x Vans Old Skool, LX, Dada x D’heygere, Converse x Carhartt WIP, Gucci DSM Specials, i-D 40th Anniversary, Stüssy Laguna Beach Parfum and Year of the Ox SS21 collections.
SS21 collections and new arrivals are now available in-store at Dover Street Market Singapore and on the DSMS E-SHOP.