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Oh, the Hancure mask. First introduced to me by the influence of the Kardashians, this creepy-looking but revitalizing facial mask has been my go-to solution for an instant lift and brightening. But did you know that it was Drew Barrymore that first put beauty lovers and celebrities alike on this strange yet effective beauty trend?
In 2017, Barrymore shocked fans by posting a strange #hanacureeffect selfie on Instagram.
“You paint it on with a brush. It starts to dry. It pulls. It gets so tight that it literally pulls your face. See above,” Barrymore wrote. “But, It makes you look so fresh when you wash it off. And it's so effective. How fun is that in a package.”
In case you haven’t heard of this K-beauty-inspired mask, Barrymore has hopped back on Instagram to show fans how it works and why it been her anti-aging secret for years.
In a short clip posted on Monday, a nearly unrecognizable Barrymore sports the mask and gets straight to the point, by crediting the brand and saying, "Hanacure."
“#BEAUTYJUNKIEWEEK IS HERE! It just felt right. Let’s get her started with @hanacure because it gets the job done! Intsa facial! I swear by it! Slather one on, get tiiiiiiigggghhht, and voila! A professional level treatment at home. Trust,” she captioned the video.
The popular dermatologist-tested mask, powered by a CO2 Octolift compound and essential botanicals, intensely tightens the skin upon drying and leaves a strange discolouration on the face that leaves people unrecognizable.
The mask has been made famous by the thousands of impressive before and after photos shared to social media under the hashtag #hanacureeffect. It’s known to increase collagen and reveal a smoother and brighter complexion — after you rinse, that is. Also formulated with Acetyl Hexapeptide-8, a non-invasive alternative to Botox, it magically reduces the appearance of wrinkles after just one use.
SHOP IT: Hanacure, approx. $39 (US$29)
“It was incredibly tight as it dried. I looked in the mirror and saw a monster staring back at me! Lol. My face felt amazing afterwards,” says one reviewer, who gave it a five-star rating.
“Incredible product. Used just once and INSTANT difference. Bought a whole set right after. Can’t wait to do it again! Never been so obsessed with a product in my life,” adds another shopper.
Designed for one application, each order includes a lifting serum, a gelling pack and a brush for $29. But as pricey as this multi-action treatment mask can be, 93 per cent of users say they would recommend it to friends and family, while another 90 per cent of users agree that it improves the skin’s overall appearance.