Entrepreneurs put Pinoy 'taho' flavor in organic soya products

By KC Santos

QUEZON CITY, METRO MANILA - Maverick Zafra knows that in order for Filipinos to appreciate and patronize healthy food or beverage, these must first appeal to their distinct taste.

Marc Daniel’s is a home-based enterprise Maverick started with his wife Lisa in 2009. Under the brand, the couple markets affordable organic soya products.

“If you find it hard to educate people about the benefits of organic products, you can make it affordable so they get to experience it and eventually stick to consumption of organic produce,” Maverick says.

Maverick processes imported and organically grown soy beans into soy-based food, beverage and snacks such as tofu, milk, and taho (bean curd). Unlike other brands, Maverick says they enhanced the taste to make it enticing even for those who are not fond of soy.

“We made sure the tingly sweet flavor of taho is dominant because that’s one flavor every Filipino knows,” Maverick says.

Maverick adds that since most Filipinos are lactose-intolerant, soy-based products with a familiar taste as the classic taho are most effective in convincing consumers to see the benefits of going organic.

Soy is proven to be beneficial to one’s bones, in relieving menopausal syndromes, and in reducing risks of heart ailments and cancers. Maverick says its health benefits are applicable to people of all ages, which make it an ideal household food staple.

A nurse by profession, Maverick thought it was only appropriate for him to start a business that is in line with his active lifestyle. Initially offering organic soya products for retail, Maverick eventually started distributing to different hospitals, canteens, and private agencies.

“I’d like to reach as much people as possible and to do this, I have positioned the products in places where organic food and beverage products are needed and highly encouraged,” Maverick says.

Maverick assures people that their organic soy products are FDA approved and Hazard Analysis Critical Control Point (HACCP)-certified. For the couple, gaining people’s trust is the first step to successfully fulfilling their advocacy.

Maverick and Lisa often participate in trade fairs to expose their products and share it to others.

“It helps if more people will engage in a business that promotes something essential like an organic lifestyle. We simple believe that we can spread information people need to trust organic health products,” Maverick says.

***

loQal.ph (http://loqal.ph/) is a website owned and operated by Filquest Media Concepts, Inc. It works under the principle of giving voice to the voiceless, empowering Filipinos and uplifting the image of the Philippines by highlighting its unique culture. To do this, the loQal.ph team produces stories, video, photos and other multimedia content types to inspire and celebrate Filipino achievements, ideas, products and places.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Sy moves up, Villar enters Forbes list of billionaires
    Sy moves up, Villar enters Forbes list of billionaires

    Eleven Filipinos are included in Forbes’ 2015 list of richest people in the world. Filipino-Chinese tycoon Henry Sy Sr. continues to be the wealthiest man in the Philippines. The 90-year-old SM supermalls, banking and property tycoon ranked 73rd among the world’s richest with an increased net worth of $14.2 billion from $11.4 billion last year. Sy’s net worth was attributed to the continued growth of his SM Investments Corp. and his more recent venture, the City of Dreams Manila resort and …

  • US ambassador slashed and bloodied in Seoul attack
    US ambassador slashed and bloodied in Seoul attack

    The US ambassador to South Korea, Mark Lippert, was slashed on his face and arm in Seoul on Thursday by a lone, blade-wielding activist opposed to ongoing US-Korean military drills. The United States condemned the "act of violence" which left the ambassador bleeding profusely from a deep wound on his right cheek and saw him rushed to hospital where his condition was described as stable. Witnesses described how a man with a blade concealed in his right hand had lunged across a table at Lippert …

  • US billionaire says WWII Japanese ship found in Philippines
    US billionaire says WWII Japanese ship found in Philippines

    Microsoft co-founder Paul Allen said Wednesday he had found one of Japan's biggest and most famous battleships on a Philippine seabed, some 70 years after American forces sank it during World War II. Excited historians likened the discovery, if verified, to finding the Titanic, as they hailed the American billionaire for his high-tech mission that apparently succeeded after so many failed search attempts by others. Allen posted photos and video online of parts of what he said was the …

  • World's oldest person wonders about secret to longevity too
    World's oldest person wonders about secret to longevity too

    TOKYO (AP) — The world's oldest person says 117 years doesn't seem like such a long time. …

  • Jolo apologizes to Bong in visit
    Jolo apologizes to Bong in visit

    Cavite Vice Gov. Jolo Revilla wept and embraced his father as he apologized for the “accidental” shooting incident in their Ayala Alabang residence, the family’s spokesman said yesterday. Lawyer Raymund Fortun came out of the private room at the Asian Hospital and Medical Center in Muntinlupa City to speak to reporters, who were barred from entering the hospital compound during the visit of Sen. Ramon “Bong” Revilla Jr. …

  • New Moro rebel group emerges
    New Moro rebel group emerges

    A radical Muslim cleric trained in the Middle East and considered one of the leaders of the Bangsamoro Islamic Freedom Fighters (BIFF) has broken away from the terror group to form his own band of jihadists who are now reportedly providing sanctuary to bomb expert Basit Usman and at least five foreign militants, the military said yesterday. Armed Forces of the Philippines (AFP) spokesman Col. Restituto Padilla, citing reports from the field, said the Justice for Islamic Movement (JIM) was …

  • Australian drug smugglers being taken to Indonesian island for execution - media
    Australian drug smugglers being taken to Indonesian island for execution - media

    By Jane Wardell and Beawiharta SYDNEY/DENPASAR, Indonesia (Reuters) - Two convicted Australian drug smugglers were removed from a prison in Bali on Wednesday to be taken to an Indonesian island where they will be shot by firing squad, Australian media reported. The planned executions of Myuran Sukumaran, 33, and Andrew Chan, 31, have ratcheted up diplomatic tensions amid repeated pleas of mercy for the pair from Australia and thrown a spotlight on Indonesia's increasing use of the death …

  • Pacquiao big hit so far in Vegas sports books vs Mayweather

    LAS VEGAS (AP) — Manny Pacquiao has always believed he can do what 47 other fighters before him have failed to do — beat Floyd Mayweather Jr. in the ring. …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options