Entrepreneurs put Pinoy 'taho' flavor in organic soya products

By KC Santos

QUEZON CITY, METRO MANILA - Maverick Zafra knows that in order for Filipinos to appreciate and patronize healthy food or beverage, these must first appeal to their distinct taste.

Marc Daniel’s is a home-based enterprise Maverick started with his wife Lisa in 2009. Under the brand, the couple markets affordable organic soya products.

“If you find it hard to educate people about the benefits of organic products, you can make it affordable so they get to experience it and eventually stick to consumption of organic produce,” Maverick says.

Maverick processes imported and organically grown soy beans into soy-based food, beverage and snacks such as tofu, milk, and taho (bean curd). Unlike other brands, Maverick says they enhanced the taste to make it enticing even for those who are not fond of soy.

“We made sure the tingly sweet flavor of taho is dominant because that’s one flavor every Filipino knows,” Maverick says.

Maverick adds that since most Filipinos are lactose-intolerant, soy-based products with a familiar taste as the classic taho are most effective in convincing consumers to see the benefits of going organic.

Soy is proven to be beneficial to one’s bones, in relieving menopausal syndromes, and in reducing risks of heart ailments and cancers. Maverick says its health benefits are applicable to people of all ages, which make it an ideal household food staple.

A nurse by profession, Maverick thought it was only appropriate for him to start a business that is in line with his active lifestyle. Initially offering organic soya products for retail, Maverick eventually started distributing to different hospitals, canteens, and private agencies.

“I’d like to reach as much people as possible and to do this, I have positioned the products in places where organic food and beverage products are needed and highly encouraged,” Maverick says.

Maverick assures people that their organic soy products are FDA approved and Hazard Analysis Critical Control Point (HACCP)-certified. For the couple, gaining people’s trust is the first step to successfully fulfilling their advocacy.

Maverick and Lisa often participate in trade fairs to expose their products and share it to others.

“It helps if more people will engage in a business that promotes something essential like an organic lifestyle. We simple believe that we can spread information people need to trust organic health products,” Maverick says.

***

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