Epson leads local printer market

Epson Philippines Corporation (EPC) ranked number one in the domestic printer market in fiscal year 2012, with a bigger share yet in the Inkjet and Serial Impact Dot Matrix (SIDM) product categories.

Latest International Data Corporation (IDC) statistics showed, Epson took a 34.4% value share of the market for inkjet printers last year from 26.8% in 2011.

Value Share corresponds to the total customer purchases in currency. IDC is the standard source for market and value share information in the Philippines and in most countries.

The growth originated mostly from the sales of the new Epson L-Series printers - the pioneer ink tank system printers in the country.

"Our revolutionary Epson L-series, among our other innovative inkjet products, boosted our value share leadership in this category," explained Donna V. Ferro, Head of Epson's Marcom and PR.

"These figures attest that Filipino customers put a premium on the quality, reliability, and overall value for money," she noted.

EPC launched its Epson L-Series printers in September last year. After customers snapped up the product fast, EPC immediately launched a new ink tank system line as follow-up: the M-Series.

The M-Series monochrome genuine ink tank system printers offer an alternative to entry-level monochrome laser printers. The M100 (single function printer) and M200 (all-in-one printer) have a 6,000 pages/bottle yield - far more than entry level toners.

The IDC Report likewise showed that Epson dominated the Serial Impact Dot Matrix (SIDM) category with a 90.3% value share among all players in the Philippines. For several decades, Epson has led the dot matrix printer segment in the country.

For the Visual Imaging or Projector Category, Future Source Consulting recently affirmed Epson's status as the No.1 projector maker in the world for the 12th straight year. (EVA)

"We are on track in making the Epson brand Number 1 in the Philippines and the world," declared EPC President/Country Manager Toshimitsu Tanaka."For 2013 and the years to come, we'll continue offering more innovations that will please Filipino customers."

Epson is a global imaging and innovation leader whose product lineup ranges from inkjet printers and 3LCD projectors to sensors and other micro devices. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 75,000 employees in 97 companies around the world.

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