Euro 2012 a sell-out, revenues beat 2008 edition

Euro 2012 in Poland and Ukraine proved an unprecedented sell-out and the tournament generated revenues ahead of the 2008 edition in Switzerland and Austria, UEFA's top watchdog said on Tuesday.

The run-up to the June 8 to July 1 European championships saw much-touted fears that high accommodation prices in Ukraine, plus transport headaches, would dent sales.

Doomsayers' concerns were stoked by the fact that England's traditionally ardent supporters bought only half of the tickets allocated to their official fan club for each group stage match.

But the final figures told a very different story.

"We had 1.44 million attendance, and we sold 100 percent of the tickets. That's the first time we've really sold 100 percent of the tickets," Martin Kallen, operations director at European football's governing body, told reporters during a wrap-up visit to Poland.

"If you're looking where we have most attendance, in Kiev it was the match Sweden-England, with 64,640, and of course in Poland it was here in Warsaw, on the opening match, Poland against Greece, where we had 59,070," Kallen said.

"Average attendance of all matches was 46,450, which is higher than Switzerland and Austria, where we had smaller stadiums," he added.

Kallen acknowledged that there was disappointment over no-shows at some games - which led to gaps in stadiums that were all-too visible during match broadcasts.

"One of the down points was that we sold 100 percent of the tickets but for attendance we had 98.6 percent, so in some matches we could see that seats were empty. They were all sold, but some people didn't attend for some reason," he said.

"But that's still a very high number and a fantastic achievement from our side in the ticketing area."

In addition to supporters inside the eight stadiums in Poland and Ukraine, a total of seven million people watched matches by live link in the host countries' fanzones, up from 4.2 million in Switzerland and Austria.

Euro 2012 marked the first-ever edition of the quadrennial football showcase to take place behind the former Iron Curtain, and Poland and Ukraine were plagued by doubts about their hosting ability.

But they have won repeated plaudits from UEFA and foreign supporters alike for the atmosphere - close to 2.2 million people watched games in Kiev's fanzone, and 1.4 million in Warsaw, for example.

"We had a tournament that was beyond expectations. It was an outstanding tournament, and something really special," said Kallen.

The European championships are also UEFA's financial engine, and on that front, income hit 1.383 billion euros ($1.692 billion) at Euro 2012, up from 1.351 billion in 2008.

TV rights sales, which traditionally form the bulk of that sum, were 815 million euros, up from 780 million.

"On the cost side, we had a little bit more than in 2008, so the net result will be a bit less, but very, very similar," Kallen said, underlining that final figures were still being calculated.

The 16 participating teams will get a combined 200 million euros from the Euro pot, while 100 million goes to clubs whose players were involved, and 500 million to UEFA's "HatTrick" scheme that builds grassroots football across Europe.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Shorter hours for rail lines tomorrow
    Shorter hours for rail lines tomorrow

    The Metro Rail Transit (MRT), Light Rail Transit (LRT) and the Philippine National Railways (PNR) will have shorter hours tomorrow for the replacement of defective railroad tracks during the Holy Week. …

  • Noy increases allowances for cops, soldiers
    Noy increases allowances for cops, soldiers

    President Aquino has signed a joint congressional resolution raising the daily subsistence allowance for both members of the Armed Forces of the Philippines (AFP) and the Philippine National Police (PNP). Presidential spokesman Edwin Lacierda said Aquino signed last March 27 the merged Joint Resolution 2 of the Senate and Joint Resolution 26 of the House of Representatives. Speaking to reporters, Lacierda yesterday said the daily allowances of police officers and soldiers were raised from P90 …

  • Oil firms raise gas prices today
    Oil firms raise gas prices today

    This year’s Holy Week break will be accompanied by an increase in local pump prices after oil companies announced yesterday a P1.10 per liter hike for gasoline and P0.60 per liter for diesel effective today. “Phoenix Petroleum Philippines will increase the prices of gasoline by P1.10 per liter and diesel by P0.60 per liter effective 6 a.m. of March 31, 2015 to reflect the movements in the prices of refined petroleum products in the international market,” said Phoenix Petroleum, an independent …

  • DFA denies dropping Phl claim to Sabah
    DFA denies dropping Phl claim to Sabah

    The Philippines has never offered to drop its Sabah claim in exchange for Malaysia’s support for Manila’s arbitration case against China over the West Philippine Sea issue, the Department of Foreign Affairs (DFA) said yesterday. “In the context of our friendly bilateral relations, our two countries have been for years exchanging ways on how to address the issue of the extended continental shelf (ECS) in the South China Sea,” Foreign Affairs spokesman Charles Jose said in explaining the DFA’s …

  • Pagcor remits record high P5 B to national treasury
    Pagcor remits record high P5 B to national treasury

    The Philippine Amusement and Gaming Corp. (Pagcor) has remitted P5 billion in cash dividends to the National Treasury, fully settling all its arrears incurred in the last several years. Pagcor chairman and chief executive officer Cristino Naguiat Jr. said with this year’s remittance, the state-owned gaming firm has fully settled all remaining arrears in cash dividends that were incurred by the previous administration since 2005. Pagcor’s cash dividends to the National Treasury under its …

  • Maysak moves closer to Phl
    Maysak moves closer to Phl

    The typhoon with international name Maysak slightly accelerated as it moved closer to the Philippines yesterday, threatening to dump rains over eastern Luzon this weekend, the state weather bureau said. Rene Paciente, senior weather forecaster of the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA), said Maysak was spotted at 2,175 kilometers east of Mindanao as of 1 p.m. yesterday. Paciente said based on their latest forecast, Maysak is likely to affect …

  • Phl gets P2-B climate projects from Germany
    Phl gets P2-B climate projects from Germany

    The Philippines is getting 41 million euros or around P2 billion from the International Climate Initiative (ICI) of Germany that will fund 10 bilateral projects to address the impact of climate change. Climate Change Commission (CCC) vice chairman Lucille Sering yesterday met with Norbert Gorissen – head of the International Climate Finance of the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety – to discuss the projects, some of which will be …

  • Metro sizzles at 35º Celsius
    Metro sizzles at 35º Celsius

    While the start of the summer season has yet to be declared by the state weather bureau, Metro Manila experienced its hottest temperature so far this year at 35.1 degrees Celsius last Sunday. Rene Paciente, senior weather forecaster of the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA), yesterday said the highest temperature was recorded around 3 p.m. at the Science Garden in Quezon City. Meanwhile, PAGASA recorded yesterday the hottest temperature in …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options