Evian and designer Virgil Abloh have revealed the first fruit of their recently announced collaboration -- a limited-edition water bottle that will soon go on sale internationally.
Abloh and Evian announced back in December that the designer would be joining the mineral water brand as Creative Advisor for Sustainable Innovation Design.
Billing their joint initiative as a "long-term global multi-project collaboration," the brand and designer revealed their plans to align Evian's sustainability goals -- namely of becoming a "100% circular brand" by 2025 -- with Abloh's wide-ranging design sensibilities.
Evian has now revealed its first release with Abloh will be a water bottle created in collaboration with Soma. The sleek design resembles that of the water filtration company's pre-existing bamboo-capped glass bottles, but sporting an Evian logo on the side along with the slogan "Rainbow Inside" in pink, purple, bright blue or dark blue.
While a released date was not revealed, Evian said the limited-edition bottles would be available "soon" exclusively via luxury retailer MatchesFashion.com.