F&E Group shares journey, growth from Iloilo City to entire country

·3 min read

THE ‘80s were a memorable time in Philippine history. This is also true for F&E when its joyride started when a young couple, Atty. Eduardo N. Aguillon, CPA and Filamie S. Aguillon, CPA, established F&E as a small family-owned auto shop with Firestone Tires as the introductory brand to be offered to Ilonggo motorists. Years after, it diversified into distributing San Miguel and Magnolia products in the province of Antique with AC Distributors Inc.

The ‘90s were an era of F&E’s now familiar Family of Stores located in Iloilo City, Bacolod City and Roxas City with additional major brands offered like Goodyear Tires and Motolite Batteries. In the same decade, two landmark buildings—the Eugenia Arcade and the Emmanuel Business Center—opened to house businesses along the city’s major highway, Diversion Road.

As the new millennium unfolded, F&E ventured into a new opportunity to directly import an international brand of automotive lubricants and chemicals. This solidified the F&E brand as a major player in the automotive aftermarket care. Moreover, the expansion of F&E’s Family of Stores continued in downtown Iloilo City, Kalibo, Aklan, San Jose, Antique and Dumaguete City with an additional premium tire brand, Bridgestone. To cap off the new era, the F&E Group opened three Max’s Restaurant franchises in Iloilo City and Bacolod City.

In 2010, the unstoppable growth continued and it formally established the F&E Group of Companies. The Family of Stores expanded in Puerto Princesa City, Palawan, Cebu and Uptown Iloilo City. This decade also marked the start of F&E’s partnership with Vavoline Oils and Chemicals, and the group became the exclusive importer, distributor and retailer of the brand in Visayas and Palawan. F&E’s diverse portfolio of internationally known brands grew with the addition of Hino-Panay, a member of the Toyota Group. Hino-Panay is a multi-awarded 3S (Sales, Service and Spare Parts) Dealer in Panay and Palawan. F&E National Sales Division brought the F&E presence to the whole Philippines when it was appointed as the exclusive importer of Sunshine Automotive Equipment, the leading manufacturer and exporter of topnotch automotive equipment in China with authorized agents all over the world.

From the humble beginnings in downtown Iloilo City, F&E Group’s joyride now continues with nine F&E Family of Stores-Retail, eight F&E Family of Stores-Distribution, four affiliate companies, five major warehouses and hundreds of trusted automotive partners that serve the whole Philippines.

As the #FandE42 celebration unfolds, F&E is doing its share in providing the best fit solutions at a champion deal in the safest way possible in the new normal. With F&E’s “Fast and Easy Joyride Solutions” campaign, customers can now inquire, set an appointment and talk to F&E partners by directly messaging their requirement, location and contact number on the F&E Autostore Facebook page. This will make their visit to the F&E Family of Stores certain and safe. They can enjoy year-round product promotions, installment payment options and soon, GCash payments will be accepted.

This anniversary month, customers can celebrate with F&E and get a free F&E 4-2-GO tumbler, a collapsible drink ware that they can sip on, stow and go in their daily joyrides.

The F&E Group has evolved through the decades, faced many adversities and continued conquering new heights and new opportunities for the Filipinos from the City of Love.

F&E thanks its patrons for letting them #ChampionYourFamilyJoyrides. SPONSORED CONTENT

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