After its acquisition of virally popular photo filter app Instagram, Facebook has taken the wraps off its own standalone camera application.
The app is a lightweight photo manager that provides Facebook users with a centralized place to find and browse through Facebook friends’ photos.
“When you launch the app, you'll see a feed of just great photos from the people you care about. You can swipe to see more of any album or tap to enlarge an individual photo,” said Facebook’s Dirk Stoop.
The app makes it easy to share multiple photos at once -- a task that can be convoluted on Facebook’s existing mobile app. Because the Camera app is leaner than the Facebook app it’s quicker to browse through photo albums too.
There are also basic editing features built into Facebook Camera including Instagram-like filters, cropping, rotate and zoom.
The app echos Facebook’s new mobile design, with full-bleed images spreading across the screen and a familiar “Post Photos” interface.
The app is a less feature-rich alternative to photo sharing and editing apps like Camera+, Adobe Photoshop Express, Hipstamatic and Camera Awesome but will be popular with avid Facebook users who want a better way to upload photos to the network.
“Ultimately, Facebook is giving you one less reason to consider shelling out a buck or two for a similar program in the App Store, and doing so may entice non-members to set up an account and begin sharing photos,” said Engadget.
Facebook will undoubtedly update the app with enhanced photo features in the future, many of which will be borne out of its Instagram acquisition.
The Facebook Camera app is available for iPhone users now and can be downloaded from the App Store.